About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world .
We are seeking an experienced and highly motivated Performance Marketing Lead to take ownership of the performance marketing strategy for Shark & Ninja in the DACH region. In this pivotal role, you will be responsible for driving traffic, revenue, and margin growth by developing and executing best-in-class marketing strategies. You will collaborate closely with cross-functional teams and external partners to deliver exceptional omni-channel performance and ensure our brands continue to thrive in a fast-paced, competitive market.
What you will do:
Brief and collaborate daily with channel specialists and cross-functional teams (Especially marketing – Media, IMC & Social) to drive omni-channel performance across all product categories
Work closely with the marketing measurement team and ensure we adopt a data-driven approach to measuring and optimising performance
Analyse and interpret performance data (Daily/weekly/monthly) and deliver actionable insight in a clear and concise manner. You will own the performance marketing story/context, ensuring senior stakeholders' expectations are proactively managed
Partner with marketing teams and paid channel specialists to plan, implement and drive successful NPD launch strategies across all Digital channels
Act as a champion for digital marketing knowledge and 'best practice' across the Digital team and beyond – fostering and developing a better understanding of digital marketing and strong integration of digital activities into omni-channel marketing campaigns to support omni-channel brand, category, regional and international marketing objectives
Build and develop strong relationships with key external partners including our media agency, Google, Meta, and TikTok
Communicate and collaborate (building trust and influence) with key internal stakeholders including the wider marketing team, SS&A, creative, digital experience and more.
What you will have:
Solid experience in multi-channel digital marketing (ideally in an eCommerce business)
Strong interpersonal skills with an ability to work with a variety of styles and personalities
A great communicator with experience managing multiple stakeholders
Strong analytical, strategic and mathematical skills, along with meticulous attention to detail
Highly commercial and results driven
Ability to multitask and prioritise, to ensure multiple deadlines are met at any given time
Our Culture
At SharkNinja, we don't just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company—you're part of an outrageously extraordinary community. To gether, we won't just launch products— we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture