About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
As ambassador for the product group, this role will be the key driver, responsible for the creation and implementation of the Go To Market launches across the DACH region within Shark. As custodian of the brand and category, you will uphold the Global vision, positioning and brand identity through localized Product Communication strategies.
1. Key interface role with US, Product Development, Marketing, PR and countries to develop the category plan
2. Be the category expert: understand price, positioning, competitive landscape and market needs by digesting insights, connect the dots, and effectively summarise conclusions to help better inform roadmap or launch plans.
3. Clearly articulate Product or Go To Market challenges and solutions to the Regional teams and translate these into highly impactful projects.
4. The Senior Marketing Manager will have excellent communication skills balanced with sound business acumen. Capable of creating exceptional plan that clearly communicate the key message of the product group both internally and externally.
5. Lead cross functional groups to create, coordinate and deliver our targets through direct and indirect partners.
6. Collaborate with Product Development team and country teams to achieve key KPIs, revenue, volume, share, profit and investment targets.
7. Product launch materials and product launch communication, ranging and sell through.
8. Deeply understand, interpret and champion the category, the market, its consumers, channels and competitors within Regional, Country and US teams and reflect in the plan
9. Align, negotiate business opportunities, gain consensus and approval with US, country, Leadership Team on the components of the category plan
10. Actively track and report the status of the plan, identifying and analysing areas of performance. Go deep to understand what is behind the performance and make fast recommendations on how to correct or offset. Work with pier group, PD, Media, Countries and wider business to rapidly escalate opportunities and build effective growth plan
11. Actively respond to changes in the market and actual performance to update, evolve and implement new activities and actions to achieve plan and objectives within any given period
12. Understanding of SharkNinja segmentation and customer audiences to align product strategy
13. Work cross functionally, seeking commercial alignment with US and countries to set pricing and channelisation
What You'll Do
14. Responsible for the Regional Assortment/Ranging & Roadmap from concept to launch – working together country teams and cross functional teams
15. Owning the recommended promotional and pricing strategy per market
16. Working closely with Global teams and the Regional teams to bring the roadmap to life
17. Responsible for supporting the European markets with retailer sell in presentations and meetings including Product demonstrations
18. Be willing to win as a team, partnering closely with a local and Regional matrixed organization to drive decision making and business goals
19. Serve as a thought-leader in the specific category
20. Bringing new launches to market. Developing a marketing plan with the regional and country marketing team to strive for flawless execution at launch.
21. Oversee the continued refinement and development of all go-to-market communications and content across all consumer touch points.
22. Drive a consumer first mentality to develop relevant messaging and creative assets that embody our brand positioning and deliver clear consumer understanding of the products and brand.
23. Develop creative briefs to deliver launch content and test packaging for local markets
24. Collaborate with research partners to validate messaging and content.
What You'll Bring
25. Minimum 8 years of prior Marketing, and/or Category Management experience within category and experience in the area of Go To Market and Product Marketing
26. Proposition development & execution experience
27. Product Lifecycle management experience with technical aptitude
28. Advanced PowerPoint and Excel skills.
29. Creative thinking and problem-solving skills.
30. Demonstrated ability to develop and cultivate relationships.
31. Experience with financial analysis to make marketing recommendations.
32. Experience leveraging consumer insights to develop effective marketing programs and campaigns.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at