The Chair of Marketing Analytics, which is part of the Heilbronn Data Science Center and the TUM School of Management at the TUM Campus Heilbronn, is seeking to fill a full-time PhD position in Marketing Analytics
PhD Position in Marketing Analytics
starting as soon as possible for an initial term of three years.
Research focus
Our Marketing Analytics team focuses on the quantitative-empirical analysis of consumer and business behavior, the impact of new technologies on this behavior, as well as the resulting implications for consumer welfare. Our research is interdisciplinary and based on collaboration with the fields of Information Systems, Finance, and Psychology.
About us
The TUM Campus in Heilbronn is part of the renowned Technical University of Munich, one of the top universities in Europe. It is distinguished by excellence in research and teaching, interdisciplinarity, and talent development. Additionally, it maintains strong alliances with companies and scientific institutions worldwide. TUM is one of Germany's first three Excellence Universities. Furthermore, the TUM School of Management is the first management school at a technical university in Germany to receive Triple Crown accreditation. Worldwide, only about 80 institutions (approximately 1%) hold this distinction.
The Chair of Marketing Analytics is part of the Heilbronn Data Science Center, which is dedicated to interdisciplinary research in the fields of Data Science and Artificial Intelligence and their applications in business and society. Our goal is to create direct value for science, businesses, and policymakers through practice-oriented analyses and innovative data-driven solutions.
Your tasks
Completion of a PhD under professional supervision
Participation in high-quality research projects aimed at publication in leading international journals
Presentation of research findings at international conferences
Teaching in the fields of Marketing and Statistics
Supervision of Bachelor's and Master's students
Administrative tasks
Collaboration with other universities, research institutions, and industry
Your profile
Completed Master's degree in business/management, data science, psychology, or a related field
Strong knowledge of quantitative methods, particularly in statistics and econometrics; experience in machine learning is a plus
Background in business/management/behavioral science
Experience with programming languages such as Python or R
Ability to conduct independent scientific research
Experience working with large datasets is an advantage
Excellent communication skills in English (both written and spoken)
Excellent organizational skills
Proficiency in the German language is an advantage but not required
We offer
A highly interdisciplinary research unit (Heilbronn Data Science Center) including professors and a growing number of PhD students from the TUM School of Management and the TUM School of Information Technology
The opportunity to conduct innovative research in marketing analytics
Access to state-of-the-art facilities, including virtual and augmented reality equipment, eye-tracking and facial expression analysis tools, and ECG and electrodermal activity measurement
Participation in international conferences
A vibrant international scientific network
A diverse and inclusive working environment
Extensive training opportunities
Application
The position is suitable for disabled persons. Disabled applicants will be given preference in case of generally equivalent suitability, aptitude and professional performance. TUM strives to raise the proportion of women in its workforce and explicitly encourages applications from qualified women. The position can also be filled on a part-time basis. Payment will be based on the Collective Agreement for the Civil Service of the Länder (TV-L) up to a classification in pay group 13 with appropriate qualifications.
We look forward to receiving your application documents (cover letter, CV, academic transcripts, and references, if available) by October 15, 2025, as a single PDF document via e-mail to jobs.udsm@mgt.tum.de (contact person: Ms. Elke Kröber) using the subject «PhD Marketing Analytics».
Or by post to:
TUM School of Management
UDSM
Elke Kröber
Bildungscampus 2
74076 Heilbronn
If you apply by post, please send us copies only, as we will unfortunately not be able to return your application documents once the process has been completed.
Note on data protection:
As part of your application for a position at the Technical University of Munich (TUM), you submit personal data. Please note our data protection information in accordance with Art. 13 of the General Data Protection Regulation (GDPR) on the collection and processing of personal data in the context of your application. By submitting your application, you confirm that you have taken note of TUM's data protection information.