Position Summary
Our client is a rapidly growing direct-to-consumer (D2C) company currently focused on health products that solve real-world problems. While their primary focus remains the health sector, long-term expansion into other markets and product categories may be considered in the future as new brands are launched.
They are seeking a Junior Creative Strategist to join their global team and play a key role in developing high-performing ad creatives for their D2C brands. The successful candidate will collaborate closely with the Founder, Senior Creative Strategist, and video editors to conceptualize and produce compelling direct-response ad scripts.
This is an excellent opportunity for someone with hands-on experience in ad creation who is eager to learn, grow, and build a long-term career in creative strategy within a performance-driven environment.
Key Responsibilities
- Develop and write high-performing ad concepts and scripts for Meta (Facebook/Instagram) campaigns, ensuring each creative aligns with brand voice and performance goals.
- Analyze ad performance data (CTR, CPA, ROAS, etc.) to identify insights and use them to guide creative testing, iteration, and optimization.
- Conduct research on markets, audiences, and competitors to uncover messaging angles and trends that inspire new creative directions.
- Collaborate closely with the Senior Creative Strategist, video editors, and designers to turn ideas into high-quality, conversion-focused video ads.
- Participate in creative brainstorming sessions, contributing fresh, data-informed ideas and helping refine existing concepts for better performance.
- Stay up to date with social media trends, ad formats, and best practices, proactively suggesting new content styles or creative approaches.
- Maintain an organized creative workflow, including concept documentation, test tracking, and performance analysis for ongoing campaigns.
- Communicate clearly and proactively with the global team, ensuring smooth coordination across time zones and project deadlines.
Required Qualifications
- 1–2 years of relevant experience in creative strategy, advertising, or direct-response marketing (preferably in D2C or eCommerce).
- Proven experience creating or scripting ad concepts for digital campaigns.
- Basic understanding of direct-response marketing principles and ad performance metrics.
- Strong analytical mindset with the ability to interpret Meta ad data.
- Excellent command of English (written and spoken).
- Strong communication and teamwork skills.
- A proactive, curious, and growth-oriented mindset — motivated by learning and long-term development rather than short-term rewards.
Nice to Have (Not Mandatory)
- Experience in health, wellness, or problem-solving consumer products.
- Background in creative or performance marketing agencies.
- Understanding of creative testing and iteration (A/B testing).
- Familiarity with video editing workflows or visual storytelling.
What We Offer
- Competitive base salary based on experience (please see indicative salary below)
- Performance-based bonus: 0.3% of profitable ad spend.
- A chance to grow with a newly built creative team and advance into senior roles.
- Close mentorship from experienced strategists and the Founder.
- Exposure to multiple D2C brands across various niches.
- Fully remote work with flexible hours and international team collaboration.