Sales Officer - West Bengal
Job Description
Custodian of Nestle business in the assigned territory
* Ensure product availability at all relevant channels
* Solely responsible for planning & achieving monthly/ yearly target
* Maintain and enhance trade relations
* In charge of distribution set up and secondary sales force set up
* Network with other functions for achieving overall sales objective and extends support through secondary sales set up for implementation of all activities
* Implement all activations (Trade / Consumer) & merchandising (Visibility) programs
* Facilitate timely and quality feedback for all activities as per guidelines
* Overall accountable for all operational programs in the assigned area
Market Working
* Set monthly, quarterly and yearly target for each Distributor for your region
* Achievement & monitor progress of Redistribution value and volume targets
* Ensure product availability at all relevant channels through the distributor’s sales force per Company guideline
* Ensure continuous development of the assigned area and addition of new outlets
Distributor Handling
* Ensure compliance of Distributors with their respective roles & responsibilities
* Manage and develop individual distributor in an active and profitable manner
* Ensure the proper and correct execution of sales, discount and trading terms determined by the company
* Monitor and minimize the level of Bad goods returns
* Ensure distributor’s efficient and effective support for the market coverage
* Monitor Distributor’s overhead expenses & profitability (ROI)
* Track on delivery from Distributor to consumers
* Develop strong business relationship with distributors, trade and key account in their territories
Control, Training and Communication
* Conduct performance evaluation of Secondary Sales Force
* Accurate and timely reports on Market intelligence: competitor’s activity, price changes and promotional support
* Ensure Secondary Sales Force is properly trained
* Coordinate correspondence and communication between the team and Distributor management
* Comply with all company policy, instruction and directives
* Optimize expenditure of secondary sales force