Job Description : Trade Marketing Manager Duration: fixed term contract for 12 months Languages Required: fluent German and English Diageo is the worldu2019s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose u2013 Celebrating life, every day, everywhere u2013 has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value! About The Role Diageo invest significantly in direct-to-consumer brands building, and to achieve this we partner with our customers to influence at the point of purchase. Most shoppers and consumers buy from a repertoire of brands and their behaviour can be easily influenced by what they see or donu2019t see at the point of purchase. In the Customer Activation team you will partner with our customer teams to understand the needs of shoppers and customers and then collaborate with the marketing team to build the programmes and tools that guarantee amazing execution of our brands. In this role, you will sit right at the heart of business! You will work collaboratively with our sales teams to ensure they have all the insights, growth drivers and tools they need to deliver brilliant execution of Diageou2019s commercial plan to shift consumer and shopper behavior to achieve Diageou2019s financial and market share ambition. With us, you can demonstrate your strategic competence in a multifaceted environment. If you are looking for a commercial role with significant business impact, this one is for you! Top Accountabilities Deep understanding of customer and consumer needs, through strong commercial skills Bring a strategic lens to activation planning, ensuring initiatives are customer- and channel-centric while rooted in commercial frameworks and business metrics Develop and implement comprehensive, rolling 360-degree activation initiatives that align with overall brand and portfolio priorities, from crafting an strategic plan to flawless execution and performance evaluation Lead external activation and shopper marketing agencies ensuring the delivery of best-in-class, data-driven concepts that elevate shopper engagement and drive conversion at the point of sale Orchestrate all elements of commercial activation with precision u2013 from material and POS development to cross-functional briefings with key accounts, field sales, and agency partners while managing budgets with authority and efficiency Operating seamlessly within a matrix organization, leading internal cross-functional teams with influence and clarity, delegating effectively, and fostering alignment across levels About You 5 years experience as Sales or Marketing Executive equivalent u2013 with a proven track record in business delivery Strong end to end commercial FMCG understanding, alongside high levels of numerical competence and attention to detail Project management experience Strong time management and prioritization skills High level of structure, mastering administrative basics Excellent communication and interpersonal skills to build relationships and partnerships internally and externally Problem solver & solution-based teammate who can deal with ambiguity & adapt quickly Polished and engaging presentation skills in order to convince the Commercial Teams of the brand projects and their strategic importance for the business growth Our Offer An inclusive company culture that puts employees and their development first A competitive salary with bonus and many benefits An industry-leading parental leave policy Flexible working arrangements that suit your lifestyle u2026and of course, THE best colleagues! Celebrating our inclusive and diverse culture is core to Diageou2019s purpose of u201ccelebrating life every day everywhereu201d. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and donu2019t let anything stop you from applying. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions. Worker Type : Regular Primary Location: Hamburg Additional Locations : Job Posting Start Date : 2025-05-09 With over 200 brands sold in more than 180 countries, weu2019re the worldu2019s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers u2013 the brands weu2019re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and youu2019ll collaborate with talented people from all corners of the world. Together, youu2019ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and youu2019ll be empowered to be you. Just bring your ambition, curiosity and ideas, and weu2019ll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)