Regional Sales Manager - Packaging Machinery OEM (Automation) France Border Region (German Side - Alsace Region) €80,000 - €95,000 Performance-Based Bonus Company Car (Depending on Business Needs) Pension Training Long-Term Progression Are you looking for an opportunity to drive expansion into new markets within the packaging automation industry? Do you have experience selling complex machinery and developing new business across international regions? I am currently representing a well-established Packaging Machinery OEM specialising in end-of-line automation systems for the Food & Beverage industry. Established in 1979, with over 500 employees, they work alongside globally recognised brands within liquid packaging and are now looking to expand into new and untapped markets across France, North Africa, and beyond. In this role, you will take ownership of regional growth, actively approaching new customers and developing business opportunities. You will act as a key interface between customers and engineering teams, identifying projects before handing them over to the German headquarters for delivery. The successful candidate will bring strong technical sales experience, ideally within packaging or machinery, along with the ability to analyse market data and drive new business. Full product and market training will be provided through onboarding in Germany, but this is a highly independent, "hunter" style role. You will be joining a growing, stable company with strong industry partnerships and the opportunity to play a key role in their international expansion strategy. The Role: Active new business development across France, North Africa, and surrounding regions Identifying and developing new markets within packaging automation Acting as the interface between customers and engineering/service teams Supporting customers through early project stages before handover Working closely with field engineers to expand existing accounts The Candidate: Fluent in French German OR English Experience selling technical or complex machinery Background in packaging, automation, or food & beverage industries Strong commercial mindset with ability to analyse market potential Self-driven and comfortable in an independent sales role Reference Number: BBBH271864 To apply for this role or to be considered for further roles, please click "Apply Now" or contact Harrison Jackson at Rise Technical Recruitment. Rise Technical Recruitment GmbH acts an employment agency for permanent roles and an employment business for temporary roles. The salary advertised is the bracket available for this position. The actual salary paid will be dependent on your level of experience, qualifications and skill set. We are an equal opportunities employer and welcome applications from all suitable candidates. Rise Technical Recruitment Limited is acting as an Employment Agency in relation to this vacancy.