Consumer Impact Partner / Brand Strategy Manager (m/f/d)
Consumer Intelligence is Arla's reimagined Insights & Analytics function built to shape the future of dairy by putting real consumer understanding at the heart of everything we do. You will influence how our brand comes to life across the world, ensuring it remains future-ready, differentiated, and deeply connected to real consumer needs. You'll gain access to a global platform while helping Arla stay grounded in the diverse realities of the people we serve", says Michael Swaisland, Vice President Insights & Analytics.
Work on brand architecture, positioning, and equity building for our brands.
Bridge global ambition and local insights, aligning strategy with cultural and consumer nuances.
Ensure global strategies are adapted and evaluated effectively.
Experience with local or global brand teams and brand activations.
Skill in navigating global-local tensions and the ability to balance consistency with cultural nuance.
Work-life balance: Culture : Our unique, Scandinavian corporate culture with flat hierarchies and short decision-making paths within our cooperative structure, as well as a high level of appreciation, particularly through our feedback culture and regular 1:1 meetings
Access to our learning library for online training and participation in targeted training and further education programmes.
Employee benefits: Discounts on our entire product portfolio and access to the Corporate Benefits Programme with attractive discounts for your well-being and budget. We also offer a company pension scheme.
In addition, our office is easily accessible thanks to good transport links with a train station and motorway access, and we offer a job ticket and free employee parking.
Arla Foods is a company with equal opportunities for everyone regardless of age, race, gender or any other criterion that is not a professional qualification for an open position. Arla Foods Deutschland has chosen carefully selected external vendors ("headhunters") to work on specific roles and we hold long-term working relationships with them. Arla Foods Deutschland is not seeking any new partners until further notice. Therefore, we are asking you to refrain from any contact requests by phone, e-mail or in any other way towards any Arla Foods representatives. With brands like Arla Buko, Kærgarden, Arla Skyr and Castello we are a natural part of modern life in over 100 countries around the world and a favorite in many German households. There are over 2,000 German and 19,000 global employees at the heart of our business.