Job Description
In this Role, you will work closely with the EMEA Marketing Manager to plan, execute and manage within DACH all local marketing activities.
Role Mission
1. He/she will help develop and deliver local marketing activities that support the local sales organization by creating demand (leads) that will help to acquire new customers, retain and grow existing customers and deliver growth in revenue.
2. He/she will develop a deep understanding of the local ecosystem including the channel and field priorities to help define a local marketing plan including channel marketing plans to support growth objectives.
3. He/she will work closely with local sales, the EMEA marketing manager, channel sales and the global marcom team for designing integrated campaigns for the local market. These campaigns will include co-marketing activities with channel partners and will be supported from creation to completion.
4. He/she will be constantly interacting with the local sales team and channel partners, including regular participation in team calls, in person meetings and planning sessions.
5. He/she will interact constantly with the EMEA marketing manager to ensure compliance with the corporate marketing and communication plan.
6. He/she will constantly monitor the campaigns including channel marketing campaigns and their results and ensure budget alignment and regular ROI verification.
Key Responsibilities
7. Participation in the budget and marketing planning for the year including co-marketing plan development for channel partners
8. Resource planning and budget control
9. Development and implementation of local marketing activities according to the Corporate Guidelines and in line with local sales plans
10. Generation of qualified end customer leads through marketing campaigns
11. Management and success control of these campaigns using the CRM system
12. Organization of trade fairs and events as well as on-site representation
13. Media/Press work – touchpoint for local media, develop a media plan including SoMe activities
Requirements
• Education: Bachelor’s degree/apprenticeship in marketing, business, communications, or relevant field of study.
• Languages: German (Native speaker)
• Experience: Familiarity with Ms Dynamics/Office preferred
Specific Knowledge & Information Technology
14. Understanding of how to drive business and marketing in the field and also with and through the channel ecosystem;
15. Experience in a business-to-business (B2B) environment, high-tech products/services required;
16. Demonstrated experience in cooperating with sales team;
17. Creative thinking, problem solving and have a bias for action;
18. Motivated marketer who thrives on working in complex and challenging environments of a rapidly evolving business;
19. Analytical tendencies with a natural curiosity to measure, test, learn and iterate in order to get the best results possible;
20. Team player.
Other Information & Specific Skills
21. The ideal candidate has a passion for technology, understands sales driven systems and is experienced in B2B marketing.
22. Willing to travel to meet with sales leaders, partners, attend events and support the sales team.