What you´ll do Develop and implement comprehensive brand strategies aligned with overall business objectives to strengthen brand positioning Create compelling and consistent brand messaging across all communication channels Plan and execute marketing campaigns in collaboration with cross-functional teams, ensuring integrated brand messaging Conduct market research to uncover consumer trends, monitor competitors, and identify opportunities for brand growth Manage budgets for branding and marketing initiatives efficiently Lead the innovation pipeline for your categories: create, develop, and launch innovations for global assets, and steer formula development with key stakeholders such as Product Development, Supply Chain, and Packaging What makes you a good fit Master’s degree in marketing or business administration Minimum 5 years of relevant work experience in B2C Marketing in international environment, preferably in FMCG industry Ability to think creatively and develop innovative ideas Strategic skills to develop and execute effective brand strategies Leadership capabilities to foster a collaborative work environment Proficient in English; knowledge of German is not required Some perks of joining Henkel Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year Diverse national and international growth opportunities Globally wellbeing standards with health and preventive care programs Gender-neutral parental leave for a minimum of 8 weeks Employee Share Plan with voluntary investment and Henkel matching shares Company Pension Plan 100% financed by Henkel MEGA Preventive Health Insurance CareFlex Supplementary Care Insurance Mobility offer: My Henkel Bike and Jobticket At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.