Head of Performance Marketing - Dermatological Healthcare - Berlin, Germany
Planet Pharma is currently working with a dermatological healthcare company who are redefining the world of dermatological care to make it available to everyone.
As the Head of Performance Marketing, you will play a pivotal role in the development and execution of marketing strategies with a strong focus on MarTech. You will create and execute comprehensive market plans in line with business goals and objectives, and own and manage performance marketing budgets and targets. You will also be responsible for:
* Leading and inspiring the Performance Marketing Team
* Driving continuous optimisation innovation through taking ownership of paid search, paid social, display and other performance channels
* Driving ongoing improvements through tracking, analysing and reporting on channel performance
* Analysing market trends and competitors to refine targeting strategies
This is a great position if you're looking to make a real difference within a company and play a pivotal role in the growth and development of the wider business, and their success on the market.
This position offers hybrid working with 3 days in the office in Berlin and 2 days working from home.
For this position, our client is looking for someone who has:
* Extensive experience working in performance marketing ideally within the life sciences/healthcare sector
* MarTech experience particularly with Google Tag Manager
* Strong analytical skills to interpret data
* Team leadership experience
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Advertising
Industries
Pharmaceutical Manufacturing, Biotechnology Research, and Hospitals and Health Care
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