Vice President Omnichannel Sales (m/f/d)
Germany / Bayreuth
CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.
Your seat to fill:
1. Develop and execute the omnichannel sales strategies, tailored to regional market maturity competitive environment as well as customer and consumer behavior (glocalization) in very close alignment with the Cybex Group CEO and regional market leaders
2. Set and consolidate sales targets based on CEO-approved budget, aligning top-down guidelines with bottom-up market feedback to finalize targets across channels & markets
3. Establish sales forecasting and drive demand planning, ensuring reliable business planning
4. Build strong relationships across all relevant partners, channels and markets to optimize market access and presence
5. Execute brand excellence guidelines consistently across all channels and markets
6. Deliver sales targets by channels and markets, ensuring sustainable and profitable growth
7. Ensure commercial excellence in local markets, including pricing, trade terms and sell-in/sell-out tactics and execution
8. Drive channel excellence by ensuring that sub-brands (e.g., Platinum, Gold, CBX) are distributed through their intended channels
9. Collaborate closely with Marketing, Product Management, Operations and Controlling teams
Your stroll to CYBEX:
10. Dynamic, growth-oriented professional, a high-potential with a youthful mindset—personality, curiosity, and a willingness to learn is essential
11. Progressive experience across omnichannel sales environments, ideally combining retail, distributor sales, e-commerce, own stores, franchise, and multinational sales organizations. A background in a top-tier strategy consulting firm with a focus on sales and marketing strategies in the consumer goods sector is highly desirable
12. Proven experience in the premium or luxury segment and high-end specialty retail is strongly preferred
13. Demonstrated success in building and expanding strong consumer brands is a must
14. Deep affinity for lifestyle trends, design, and urban culture—these influences are a natural part of your perspective and approach
15. Outstanding commercial acumen with strong leadership capabilities; experienced in managing commercial performance across multiple channels (B2B and B2C), including planning, budgeting, financial steering, and cross-functional coordination
16. Proven ability to develop and execute both strategic and tactical sales and trade marketing initiatives with measurable results
17. International leadership experience with a track record of building, scaling, and managing diverse, high-performing teams across functions and geographies
18. Results-driven mindset with a history of delivering tangible business outcomes in terms of revenue growth, market share, brand visibility, and commercial success
19. Preferably brings multi-brand experience and understands the nuances of managing different brand identities under one portfolio
20. Multilingual communication skills; fluency in German is strongly preferred
CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.