Your role As our (Senior) CRM Manager France (all genders), you are the architect of our customer retention & loyalty, responsible for maximizing Customer Lifetime Value (CLV) and driving scalable retention growth in the French market. Proactively identify, champion, and implement French-market-unique retention initiatives, such as local payment methods, specific holidays or cultural moments that go beyond the central plan Manage and execute all localized campaigns using our existing CRM/Marketing Automation platform Bloomreach in close collaboration with Central CRM Operations Act as the primary interface between the French country Manager/local team and the Central CRM team, ensuring seamless communication and alignment on local needs and global priorities Constantly analyze customer behavior, identifying churn risks and optimizing retention pathways to increase CLV and repeat purchase rates Propose and lead the implementation of rigorous A/B tests and experimentation on French-specific elements in messaging, incentives and timing to continually lift performance Own and monitor key retention KPIs, including repeat purchase rates, cohort performance, and loyalty program results, translating data into actionable strategies Your profile You have 5 years of experience in CRM, Retention Marketing, or Customer Lifecycle Management in E-commerce or D2C You know the French market inside out. You understand local consumer psychology, purchasing habits, and what drives loyalty in France specifically You are comfortable working with data (cohorts, CLV, churn rates) and can translate numbers into actionable strategies You speak French on C2 level with excellent copywriting skills (you know how to speak to the French customer) and are fluent in English for internal coordination Experience in the supplement, nutrition, or health & wellness industry is a strong plus You have a hands-on mentality, are highly organized, and thrive on ownership and responsibility What we offer An appealing discount on all of our products – from essential oils to vitamins & nutrients We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas Inviting office spaces with access to plenty of organic teas and superfoods from around the world We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day Apply with your CV and cover letter. Contact Sarah Schubert About us Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations. We take our ecological responsibility very seriously: that’s why the majority of our product range is vegan. We also take an innovative approach to packaging: most of our products are packaged in glass, making them almost entirely recyclable. Our diverse team in Berlin consists of over 290 employees from more than 40 nationalities and continues to grow – but at a sustainable pace. Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members. We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.