Your roleAs our Performance Marketing Manager for YouTube, you will build our YouTube channel from the ground up, and lead our new customer acquisition efforts on Google's largest video platform. You will take full ownership of the day-to-day management and optimization of our international YouTube strategy and budget, working in close partnership with the Head of Performance & Growth.Execute and optimize the full-funnel YouTube strategy, with a primary focus on driving new customer acquisition at an efficient CPAManage and deploy a sizable YouTube budget across multiple markets, making data-driven decisions to scale spend effectively and hit ambitious growth targetsManage a complex account architecture, mastering a structure of campaign types like Video Reach Campaigns (VRC), Video View Campaigns (VVC), and Demand Gen as well as features like Brand and Search Lift TestingOwn a rigorous, high-velocity testing framework for video creatives and actively analyze creative performance focusing on areas such as hooks, formats, CTAs, story arcs, etc, using Google's "ABCD" creative principles as a guide for excellenceAct as the single point of contact for YouTube creative, translating performance data into actionable briefs to fuel our asset pipeline and maintain a well structured feedback loopDive deep into performance data to understand trends, identify actionable insights, and report on performance to leadershipYour profile2 - 4+ years of hands‑on experience in e‑commerce performance marketing, with a strong focus on YouTube Ads; Google Ads is essentialDeep, hands‑on expertise in the full suite of YouTube ad formats, such as VRC, VVC, Demand Gen and a strong understanding of how they work together in a full‑funnel strategyA proven track record of managing and scaling 6-7 digit budgets across multiple markets and channelsA highly analytical and data‑driven mindset, with a passion for turning creative assets into measurable resultsExperience with analytics and data visualization tools like GA4, Tableau, Clarisights, or Google LookerYou understand and have experience with features like Brand and Search Lift studies, as well as incrementality testing, including their practical applications in driving actionable performance decisionsA genuine passion for performance marketing, with a constant desire to test, learn, and grow your skillsFluency in English is required; proficiency in another major European language, such as German, French, or Polish, is a strong plusWhat we offerAn appealing discount on all of our products – from essential oils to vitamins & nutrientsWe offer 28 days of paid time off per year plus up to 5 days off between Christmas and New YearThe Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the DeutschlandticketWe believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroadReceive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or ExpediaYou will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideasInviting office spaces with access to plenty of organic teas and superfoods from around the worldWe like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's DayApply with your CV and cover letter.Contact: Sarah Schubert #J-18808-Ljbffr