Content Strategist
We are seeking an experienced content strategist to manage our digital ecosystem, create engaging content, and analyze campaign performance.
* Manage SEO, SEA, emailing, customer journey, and loyalty programs ensuring seamless user experience;
* Analyze campaign performance and adjust actions to meet growth objectives using data-driven insights;
* Oversee end-to-end management of Meta Ads and Google Ads campaigns to optimize results;
* Utilize generative AI tools to boost productivity and automate processes enhancing efficiency.
Content Creation
* Develop compelling posts, viral threads, newsletters, and video scripts aligned with our brand voice and messaging;
* Conduct creative monitoring and trend benchmarking to stay ahead of the competition;
* Design and produce high-quality creative content for social media, loyalty program, and website channels;
* Create engaging, visually appealing, and multimedia content tailored to our audience's preferences.
Analytics & Reporting
* Track and analyze key performance indicators (KPIs) of all digital actions to inform decisions;
* Produce monthly reports on marketing campaign performance and recommend corrective actions or improvements based on findings.