Director of Product, Retail Media & MarTech (m/f/d)
About Redcare Pharmacy: As Europe’s No.1 e-pharmacy, Redcare Pharmacy is powered by passionate teams and cutting-edge innovation. We strive to create a healthy, collaborative work environment where every employee feels valued and inspired to contribute to our vision, “Until every human has their health.” If you’re seeking a career that offers purpose and aligns with your values, join us and start your #Redcareer today.
About The Role
This is a unique opportunity to shape and lead a pivotal area within Redcare Pharmacy's rapidly expanding digital platform. As Director Product, Retail Media & MarTech (m/f/d), you will drive the development of our Retail Media product, services, and technology landscape as well as the marketing technology stack and its strategic development. Your work will be the key driver for our targeted Retail Media growth and will enable key stakeholders across marketing, retail media, and data functions. If you are excited about working with Europe’s leading health retailer at the intersection of e-commerce, customer engagement, and data-driven innovation, this role offers the perfect opportunity to make a real impact!
Job Description
About your tasks:
* Build and lead the Retail Media & MarTech product and services area, designing scalable solutions for Retail Media and related segmentation, personalization, and customer engagement.
* Own and further develop the Retail Media strategy and network across in-store, online, app, and off-platform channels, maximising our revenue streams for Redcare Pharmacy.
* Drive the development of the Redcare Pharmacy Retail Media Platform, incorporating both onsite and offsite offerings via an automated, scalable self-service offering to both our internal and external customers.
* Drive our product-enabled Personalisation strategy, optimising our customer-touchpoint capability through tooling such as our CDP to enable effective segmentation, user journey creation and insights for personalized campaigns.
* Collaborate closely with engineering and data teams to ensure the creation of innovative tools that align with your vision, strategy and business goals.
* Establish Product KPI’s and ROI measurement, analytics, and transparent reporting for internal & external stakeholders.
* Foster cross-functional relationships to unlock synergies across Marketing, Data & AI, and Category Management.
Qualifications
About you:
* More than 5 years leadership experience in products and services related to Retail Media, Advertising, or MarTech and AdTech.
* Experience with customer data platforms is a must. You have collaborated with internal stakeholders and made choices on buying or building effective solutions.
* Strong expertise in e-commerce, retail media platforms or marketplaces, with a history of creating impactful, data-driven solutions.
* You’re excited to work in a highly collaborative, innovative environment with a focus on stakeholder empowerment.
* Experience in buy vs. build decisions and consolidating purchased tools for maximum effectiveness.
* Ideally direct experience in working with Commercial Advertising teams and sales cycles.
Additional Information
About your benefits: In order to provide you with the best possible support for your individual needs – whether it‘s living a healthy life, having enough time for your family, or developing your skills – we offer a wide range of different, site-specific benefits:
* Personal development: Grow! We support and encourage your individual development through various in- and external trainings.
* Work from Home: If your job does not require you to be present in the office, we can arrange the place you work from individually – even for up to 20 days a year anywhere in the EU.
* Corporate pension plan: We offer a company pension scheme and have a dedicated external consultant to offer you the best guidance and advice.
* Mental Health: Get quick and professional help from psychologists of nilo if you feel overwhelmed in private or professional life. Anonymous and free of charge.
* Redcare events: We promote teambuilding through creative team events, and celebrate our successes together at regularly scheduled parties.
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