Online Marketing Manager | SEO, SEA, Performance Marketing Essen, Germany | Full-Time | Hybrid
A well-established healthcare organisation with over 25 years of industry experience is looking for an Online Marketing Manager (SEO & Performance) to join its growing marketing team.
The company operates one of the leading dental networks in Germany, connecting millions of insured patients with over 1,000 dental practices. Through a powerful digital platform that attracts millions of website visits each year, the organisation plays a key role in improving access to high-quality dental services.
As the business continues to invest in its digital presence and performance marketing, this role will take ownership of SEO strategy, performance optimisation, and data-driven growth initiatives.
You will be responsible for driving the company’s SEO and digital performance strategy, improving visibility across multiple digital platforms and supporting the growth of a large network of partner dental practices.
Developing and executing SEO strategies across On-page, Technical, and Local SEO
Analysing website performance using tools such as GA4, Google Search Console, and SEO platforms
Leveraging AI-powered tools for keyword research, content optimisation, competitor analysis, and marketing automation
Overseeing SEO activities for 70+ partner practices
Translating data insights into clear optimisation strategies and growth initiatives
Coordinating with external agencies and service providers
Maintaining and improving website and marketing data within CMS and databases
Proven experience in SEO and performance marketing (SEA experience is beneficial)
Strong experience with analytics and SEO tools
A data-driven mindset with strong analytical skills
Basic technical knowledge of HTML, CSS, and JavaScript
Fluent German and strong English language skills
Continuous training opportunities
Corporate health and wellbeing initiatives
Private supplementary health insurance and an attractive pension scheme
Long-term job security within a stable and growing healthcare sector
Team events, company trips, and social activities
Employee leasing programmes for cars, e-bikes, and tech gadgets