Overview
Join the Head of Sales (f/m/d) role at Apaleo. Apaleo is building an open, flexible, and future-proof hospitality platform. The AI-first property management platform powers hotel brands to craft their tech stack, streamline operations, and elevate the guest experience. Following momentum in the DACH region, we are expanding into France and the UK and are seeking a Head of Sales to lead and grow our sales team focused on mid-market and independent hospitality groups.
If you're passionate about coaching high-performing teams, building scalable sales processes, and driving complex, value-based sales in a platform-led environment, this is your opportunity to help shape the future of hospitality tech with us.
Your Role
As Head of Sales, you will lead the team responsible for new business and expansion across mid-market and independent customers in DACH and select international markets. You will lead a growing team of Account Executives and BDRs (currently five people), driving performance through hands-on coaching and process development, and work closely with Marketing, RevOps, Customer Success and Partnerships to drive growth. This is a strategic leadership role reporting to the VP of Business Development (in the future to the CRO), with the goal of building a world-class sales team that drives the growth of Apaleo from €10M to €40M ARR.
What You'll Be Responsible For
* Lead and coach a growing team of Account Executives and BDRs
* Owning the full mid-market and independent sales pipeline in DACH, France, and the UK
* Drive team performance, ensure quota attainment, and own forecast accuracy across the full sales funnel
* Oversee post-sale expansion and upsell motions (non-enterprise accounts)
* Hire and onboard top talent in strategic markets to grow our international footprint
* Refine and elevate our sales methodology, playbooks, and team rituals
* Ensure high-quality pipeline hygiene and reporting in HubSpot, together with RevOps
* Partner closely with the Partnerships team on partner-influenced deals and lead routing
* Act as a key strategic partner to the VP of Business Development and broader GTM leadership
What We're Looking For
* 5+ years of experience in B2B SaaS sales leadership, ideally in mid-market segments
* Proven experience leading full-cycle sales teams – from prospecting to closing, and through account management and upsell
* Proven experience in coaching, scaling, and leading high-performing sales teams in DACH or across diverse European markets
* Deep understanding of complex, consultative, or platform-based selling
* Ability to design structured, scalable processes without introducing unnecessary bureaucracy
* Hands-on attitude: comfortable jumping into deals or team sessions when needed
* Fluency in German and English (C1/C2 level proficiency required in both languages)
* Based in Munich or Berlin (or willing to relocate)
Bonus Points If You Have
* Hospitality tech experience or strong knowledge of the industry
* Experience launching or scaling into France or the UK
* Familiarity with HubSpot, MEDDICC/SPICED, or tools like Modjo and Sales Navigator
* Experience with partner-led or ecosystem-influenced sales motions
What Makes This Role Unique
* A strategic leadership role in a scaling, product-driven B2B SaaS company
* A high-performance culture built on ownership, freedom, and collaboration
* Direct impact on our international expansion and commercial success
* Flat hierarchies and a flexible, remote-friendly working setup
* Office in Munich, and a team that loves what they do
What We Offer
* A Diverse & International Team – Work alongside passionate experts from various disciplines and backgrounds, fostering a truly global perspective.
* Flat Hierarchy & Flexible Structure – Enjoy autonomy and ownership in an environment that values collaboration over rigid hierarchies.
* A Key Role in a Fast-Growing Startup – Be part of one of the most promising international startups in the hospitality industry, right in the heart of Munich.
* Fair & Transparent Compensation – Benefit from a clear peer review system and career progression plan designed to reward your growth.
* Flexible Working Style – We support flexible hours and remote work, depending on the role.
* Engaging Team Events – Cocktail club nights, team dinners, meet-ups, and Oktoberfest celebrations.
* 30 Days of Vacation – Generous annual leave policy.
* Free Public Transportation in Munich – We cover your commute!
* Access to EGYM Wellness Pass – Fitness and wellness studios access for your well-being.
How you make an impact joining Apaleo
Joining Apaleo means more than just taking on a role; it's about driving real change in the hospitality industry. Your contributions will directly shape our platform, influence company-wide decisions, and help redefine the future of hospitality tech. Your voice matters, your ideas are valued, and your impact is tangible. Be part of a team where progress, collaboration, and growth are shared goals.
We are proud to be an Equal Opportunity and Affirmative Action Employer, committed to fostering a diverse, inclusive, and welcoming workplace. We encourage applications from individuals of all backgrounds, regardless of race, color, religion, gender identity or expression, sex, national origin, age, marital status, disability, or any other characteristic protected by applicable law. Your personal data will be handled with care and in compliance with GDPR and relevant data protection regulations. We celebrate differences and believe that diversity enriches our team and drives innovation.
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