Head of Performance Marketing
We are seeking a strategic leader to drive our performance marketing efforts, empowering founders to shape a better future in Europe.
* Main Responsibilities:
* Drive Growth: Grow the business through SEM, social media, and e-mail marketing with a strong focus on performance KPIs.
* CRO Initiatives: Lead continuous conversion rate optimization initiatives to optimize funnels and maximize conversions.
* Strategic Leadership: Develop and implement comprehensive marketing strategies aligned with business objectives to drive brand growth and engagement.
* Team Management: Manage, mentor, and motivate a talented marketing team to deliver their best work and achieve ambitious goals.
* Data Analysis: Leverage Google Analytics, HubSpot, in-channel tracking, and server-side tracking setup to monitor and analyze campaign performance.
Requirements:
* Strategic Thinking: Proven ability to develop and execute performance marketing strategies that align with organizational goals and deliver measurable results.
* Leadership Expertise: 2+ years of proven experience in managing, mentoring, and motivating teams to achieve high performance and foster professional growth.
* Digital Marketing Proficiency: Strong knowledge of digital marketing tools, platforms, and techniques, including SEO, SEM, e-mail marketing, social media, and CRO.
* Analytical Abilities: Proficient in analyzing data, interpreting metrics, and applying insights to optimize campaigns.
* Adaptability: Ability to thrive in a dynamic, fast-paced environment with changing priorities and demands.
About Our Team:
We bring together expertise in various fields to drive our marketing efforts, while collaborating with external specialists to drive paid performance marketing channels.
Application Process:
The application process includes a first-round interview with our leadership team, followed by a case study assignment.