Country Manager – Germany at Beilby Downing Teal Pty Ltd.
Overview
Tourism WA’s International Markets team seeks a dynamic Country Manager to lead the German‑speaking European market from our Frankfurt office, driving targeted marketing campaigns and expanding Western Australian visitor growth.
Responsibilities
* Lead strategic direction and promote WA as a premium travel destination in Germany.
* Develop and execute trade and consumer marketing campaigns, including digital channels.
* Collaborate with key travel partners and stakeholders, managing relationships.
* Plan and conduct market visits, conferences, and promotional events.
* Analyse performance metrics and report on impact and ROI.
Qualifications
* Proven experience in trade/consumer marketing and proven results, preferably with digital campaigns.
* Background in travel and tourism, especially within German markets.
* Willingness to travel frequently within Germany and internationally.
* Fluency in German and English, both written and verbal.
* Degree in marketing, tourism, business or related field preferred.
Location
Frankfurt, Germany – full‑time (37.5 hrs per week, permanent).
Pre‑employment conditions
Applicants must be based in Germany and hold permanent residency or a working permit that allows legal work in Germany. Proof of rights to work must be provided.
How to apply
Applicants should submit:
* A two‑page outline of experience in German market campaigns.
* Your proficiency in German and English.
* Contact details of two referees, preferably one recent line manager.
* Any additional supporting documents requested.
Click “Apply for Job” to submit or email James Munro (James.Munro@westernaustralia.com).
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