Senior Strategic Brand Manager Lillet (m/f/d)TieTalent Cologne, North Rhine-Westphalia, GermanyJoin or sign in to find your next jobJoin to apply for the Senior Strategic Brand Manager Lillet (m/f/d) role at TieTalentSenior Strategic Brand Manager Lillet (m/f/d)TieTalent Cologne, North Rhine-Westphalia, Germany2 days ago Be among the first 25 applicantsJoin to apply for the Senior Strategic Brand Manager Lillet (m/f/d) role at TieTalentGet AI-powered advice on this job and more exclusive features.AboutYou have probably already enjoyed our strong brands, which we promote as the number one spirits company: Havana Club, Absolut Vodka or Lillet are just a few of our premium spirits that are enjoying growing popularity in Germany. That's why we are always looking for talents to support our success – and celebrate it together with us. So far, the global team of the Pernod Ricard Group consists of 18,500 employees in 86 countries. Here in Germany, you'll meet a team of around 260 employees – and they're growing every day.AboutYou have probably already enjoyed our strong brands, which we promote as the number one spirits company: Havana Club, Absolut Vodka or Lillet are just a few of our premium spirits that are enjoying growing popularity in Germany. That's why we are always looking for talents to support our success – and celebrate it together with us. So far, the global team of the Pernod Ricard Group consists of 18,500 employees in 86 countries. Here in Germany, you'll meet a team of around 260 employees – and they're growing every day.The position is based in Cologne, Germany and you will report to the Head of Brand Management and assume the functional leadership for two Brand Managers.You will closely collaborate with the local operations and commercial team and the international brand team, acting as a true team player. The Strategic Brand Lead will exhibit a general manager mindset and will be responsible for leading key projects that will aim to achieve two critical goals: build brand equity and drive brand performance through long-term profitable growth.Senior Strategic Brand Manager Lillet (m/f/d)You own the brand management for Lillet, the Nr. 1 brand at Pernod Ricard DeutschlandYou lead and develop the annual brand strategy and roadmap in view of key portfolio initiatives, manage brand P&L, manage the Advertising and Promotion budget for the brand, and adhere to clear KPIs, ensuring marketing spend efficiency and adherence to investment allocation with MatrixYou are responsible for the development, implementation and evaluation of breakthrough brand content and activities for the German market, including media campaigns, experience, and cooperationsYou actively support the Collaborative Business Planning Operating Model (rolling forecast, S&OP) by aligning marketing activities with forecasts, future plans, and volumes for new products, outlining expected brand growth, defining risk and opportunitiesYou are responsible for positioning and further development of the product portfolio in cooperation with the Head of Brand Management, Brand Owner and Local Innovation ManagerYou fuel the innovation pipeline for Lillet; lead the execution of product launches / relaunches for the German market (including business cases, pricing, article creation, follow-up with logistics, finance, and sales)You lead and manage agencies, external partners, and cross-functional teams, coordinating projects with all relevant stakeholdersYou will lead a team of two and be responsible for talent coaching and developmentYou leverage excellent presentation and storytelling skills, passion, and energy to be the primary advocate for the brand internally (e.g. management presentations, sales meetings) and externally (e.g. PR events)You lead the analysis and reporting of consumer, market, and competitor trends to identify salient business issues / opportunitiesYou have at least 5 years of business experience in brand management, product management or marketing within the FMCG industryYou hold a university degree in economics with a focus on marketing / brand management or a similar apprenticeshipYou are a highly motivated self-starter with strong leadership, analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasmYou possess strong executive and cross-functional communication skills, both in writing strategic and selling decks, as well as strong presentation skillsYou have strong experience in developing brand strategies grounded in insights and analyticsYou have first-hand experience in people managementYou have previous experience in innovation work and successfully launching new products, from A to ZYou have experience in managing financials and business performance, including budget managementYou are results-oriented and have the ability to operate with agilityYou have strong conceptual skills and a great creative mindset with a good eye for detailsYou are fluent in spoken and written German and English, French is a plusSmart working: unleash your full potential by working where you and your team are most productive! We offer the opportunity to work flexibly and remotely, but we also value regular presence in the office to foster collaboration and strengthen team spirit. You can expect a modern office in the heart of Cologne with a fresh fruit basket, coffee, water and nice colleaguesOur motto "Convivialité" is not only communicated externally but also lived internally: we have flat hierarchies, we address each other by our first name, and we regularly invite you to company events to celebrate our successes togetherAre you into sports? We offer you an Urban Sports Club membership and a leasing offer from JobRadYou have all bridge days off, in addition to your regular annual leave (30 days)We provide you with individual development opportunities, tailored to your interests and talents (e.g. through workshops, language courses and online courses)In addition to discounts on our products, you will find many other discounts through our corporate benefits portalWe support you with a 20% subsidy for your company pension planLast but not least: you don't live in Cologne (or within reach)? No problem. We'll cover your relocation costs if it's necessary for the jobTITL1_DECologne, North Rhine-Westphalia, GermanyWork experienceMarketing Project ManagerBrand Specialist / ManagerCMO / Head of MarketingLanguagesEnglishSeniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesTechnology, Information and InternetReferrals increase your chances of interviewing at TieTalent by 2xSign in to set job alerts for “Senior Brand Manager” roles.Associate Director / Head of Arla Brand and SustainabilityAssociate Director / Head of Arla Brand & Sustainability - DuesseldorfCologne, North Rhine-Westphalia, Germany 1 year agoCologne, North Rhine-Westphalia, Germany 6 days agoSenior Performance Marketing Manager (m/w/d)Cologne, North Rhine-Westphalia, Germany 1 week ago(SENIOR) PERFORMANCE MARKETING MANAGER (W/M/D)Cologne, North Rhine-Westphalia, Germany 2 months agoCologne, North Rhine-Westphalia, Germany 7 months agoNeuss, North Rhine-Westphalia, Germany 8 hours agoCologne, North Rhine-Westphalia, Germany 8 hours agoJunior Country Manager (w/m/d) International Sales & MarketingKerpen, North Rhine-Westphalia, Germany 8 hours agoLangenfeld, North Rhine-Westphalia, Germany 8 hours agoKaarst, North Rhine-Westphalia, Germany 8 hours agoJunior Country Manager (w/m/d) International Sales & MarketingBonn, North Rhine-Westphalia, Germany 2 weeks agoCologne, North Rhine-Westphalia, Germany 2 months agoMarketplace Performance Marketing Manager (m/w/d)(Senior) Performance Marketing Manager (w/m/d)IT Solutions Manager Marketing & Sales (m/f/d) - with salary information(Senior) Manager - SAP S/4HANA Product Cycle Management with PLM Cloud (m/w/d)(Senior) Manager - SAP S/4HANA Product Cycle Management with PLM Cloud (m/w/d) in KölnCologne, North Rhine-Westphalia, Germany 22 hours agoSenior Strategic Brand Manager Lillet (m/f/d)Cologne, North Rhine-Westphalia, Germany 1 week agoCologne, North Rhine-Westphalia, Germany 2 weeks agoGlobal Marketing Operations Manager (m/f/*)Neuss, North Rhine-Westphalia, Germany 1 week agoCologne, North Rhine-Westphalia, Germany 2 weeks agoWe’re unlocking community knowledge in a new way. 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