About GetYourGuideGetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, people from all over the world have booked more than 200 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 800 travel experts and technologists, we are headquartered in Berlin and have 15 local offices around the world. Visit our careers website to learn more.About GetYourGuideGetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, people from all over the world have booked more than 200 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 800 travel experts and technologists, we are headquartered in Berlin and have 15 local offices around the world. Visit our careers website to learn more.Team missionWe’re looking for a Senior Product Marketing Manager to lead the positioning, messaging, and lifecycle communication for our fast-growing travel creator community—one of the largest in the world.In this role, you’ll treat the creator community as a product: identifying and deeply understanding our audience segments, driving top-of-the-funnel awareness and acquisition, and crafting personalised messaging and value propositions that drive conversion, engagement, and retention.You’ll sit at the intersection of community, content, and product marketing, developing strategic campaigns that enhance the community offering for both potential and existing members.Learn more about it here, here and here.You WillCommunity as Product: Strategy & PositioningDefine and own the value proposition and messaging for our creator community across audience segments (nano, micro, and mid-tier creators)Craft and optimize the messaging across the user journey—from social follower to active community memberDevelop a communication strategy that scales across geographies and tiers, focused on creator needs and behaviorTranslate community insights and feedback into refined positioning, product features, and marketing contentLifecycle Communication & EngagementDesign and execute a multi-channel engagement strategy (email, CRM, social, events) tailored to acquisition, onboarding, activation, and retention phasesDrive lifecycle campaigns to move creators through the funnel—improving conversion rates from follower → applicant → active memberCreate campaigns that highlight the benefits, tools, and success stories within the community to reinforce value and foster advocacyManage the community Instagram and TikTok accounts, including editorial planning and creative productionAnalyze and optimize campaign performance, using data to inform content and targeting decisionsOwn and track KPIs including conversion rates, onboarding activation, engagement levels, and community retention.Who You Are4+ years of experience in product marketing, lifecycle marketing, or creator/influencer marketingProven track record of segmenting audiences to improve product adoption and conversion rates and optimizing value propositionsProven experience managing lifecycle marketing strategies and content across owned channels (CRM and social)Strong analytical skills; comfortable owning KPIs and using data to optimize campaigns and messagingExperience with tools like HubSpot, Braze, or similar CRM platformsExceptional communication and project management skills with the ability to lead cross-functional initiativesExperience working in the creator economy or on community-led products is a big plusHow We Set You Up For SuccessInvest in your development with an annual personal growth budgetEnjoy flexibility with a hybrid work-from-home and telecommuting policySave on transportation costs with discounted public transportation ticketsSupport your loved ones with generous maternity and paternity leave policiesAnd more...We look forward to hearing from youUnlock your full potential and join our mission to create unforgettable experiences for millions around the world. If you have the skills and passion for joining our team, we invite you to apply by submitting your CV/resume in English through the form below. Check out how we hire for tips and visibility into our process and check out life at GetYourGuide. If you have any further questions, please do not hesitate to contact us via jobs@getyourguide.com.We are an equal-opportunity employerOur commitment is that every qualified person will be evaluated according to skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application.Important notice: Protect yourself from recruitment scamsWe want to ensure your safety during the application process. Please be aware of potential scammers impersonating GetYourGuide recruiters. Remember, GetYourGuide never requests payment or sensitive personal information during recruitment. All official job opportunities are exclusively posted on our Careers page. If you suspect fraudulent activity, report it to jobs@getyourguide.com. Stay vigilant and protect yourself from recruitment scams.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesTechnology, Information and Internet and Travel ArrangementsReferrals increase your chances of interviewing at GetYourGuide by 2xGet notified about new Senior Product Marketing Manager jobs in Berlin, Berlin, Germany.Senior Manager Product Marketing Industrial and IoT (m/f/d) - Qualcomm GermanyHead of Marketing - Focus Digital Marketing (f/m/d)Marketing Director for large Entertainment Venue, UAE : Theatre Marketing Experience PreferredSenior Brand Research & Insights Manager (12 Month FTC)Director, Social and Influencer MarketingDirector of Product Marketing (Product Growth Division)Associate Director Paid Marketing DACH (m/f/x)Associate Director/Director, Performance MarketingDirector, Events Audience Marketing (Brussels, Paris, London, Berlin)Senior Brand Manager DACH (m/w/d) BANANA BEAUTYWe’re unlocking community knowledge in a new way. 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