Job Description
* Creates customer-centric communications and the execution of multi-channel lifecycle campaigns that drive customer activation, engagement, and reactivation across the markets
* Sets up manual & automated mailings and push notifications to ensure every touchpoint aligns with customer needs and supports the strategic vision.
* Leverage state-of-the-art development and testing approaches, combined with modern technology, to ensure that campaigns are constantly improving and meeting business objectives.
* Creates engaging and relevant content for direct marketing initiatives to existing customers to enhance customer engagement and loyalty.
* Implementation of Central CRM campaigns (Push Notifications, Newsletters)
* Monitors campaign performance to ensure consistency, streamline monitoring and leverage insights for impactful interactions and knowledge sharing
* Benchmarking, providing new ideas for touchpoints in A/B test scenarios
* Aligns with other functions e.g., Campaigns & Promotions, CRM, Own Brand Food acceleration, and others within the company.
Qualifications
* First experience in Marketing Automation and CRM experience
* BSc+ degree in business administration, e-commerce, marketing, tech, or related field.
* Analytical mindset and enthusiasm for understanding customers and driving Campaigns
* Fluent in English, and French at a fluent level (B1-B2)
Additional Information
With more than 1,000 passionate professionals located across 10 European offices, we believe our success comes from working together and leveraging our international strengths. Expect to work in a hybrid environment, collaborating with colleagues in different locations remotely.
Our benefits:
20% discount in our zooplus shop
Internal and external training
Team events
#LI-Hybrid✈️ 28 Annual Vacation Days
Private Medical Health Insurance
⏰ Hybrid working model (up to 40%Home Office per month)
Want to know more? Learn more about zooplus here, and check out our LinkedIn, Instagram, TikTok and YouTube to get a glimpse into the zooplus culture.
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.