Your mission
As a Marketing Manager, you will play a pivotal role in driving our brand’s success by strategically planning and creating impactful content, customizing campaigns for target audiences, enhancing marketing strategies, managing email and event initiatives, collaborating across departments, producing high-quality marketing materials, and coordinating with external partners.
* Strategic planning and content creation: You will develop and create key digital content along the customer journey to effectively generate demand and leads.
* Targeted content customisation: You adapt content specifically for target customers and ensure its distribution via optimal touchpoints, including social media and search engine advertising.
* Further development of marketing strategies: You are actively involved in the further development of our marketing strategies and the positioning of our brand.
* Email marketing: You plan and realise high-performance email campaigns to activate and reactivate our target groups.
* Event management: You will conceptualise and coordinate trade fair appearances and participation in events and congresses.
* Collaboration with specialist departments: You work closely with various specialist departments to precisely address target groups and implement sales-promoting marketing campaigns.
* Content creation: You create or procure content for brochures, flyers, texts as well as image and video material
* Management of external partners: You will be responsible for managing our external agencies and service providers.
Your profile
* You have a degree in marketing, communications, journalism, or a comparable field.
* You have at least 2 years of professional experience and feel at home in the field of content or creative marketing.
* Ideally, you have industry experience in software or in an agency environment and bring knowledge in B2B marketing.
* You are proficient in the conception and application of content marketing strategies and have a good sense of storytelling and target audience communication.
* You are highly self-motivated, work independently, structured, and solution-oriented.
* You are competent in using marketing tools such as CMS (Wordpress) and CRM tools (Hubspot)
* You are fluent in both German and English at a C2 level.
Why us?
* Shape the future by shifting traffic from road to rail.
* Work on cutting-edge marketplace and software solutions that impact the entire logistics industry.
* Become part of a dynamic, international team where senior management brings extensive experience from the corporate and startup world.
* Enjoy a high degree of creative freedom and decision-making power, supported by an attractive benefits package, including:
o Flexible home office: Work in our modern offices or fully remotely
o Subsidized Germany ticket or Givve-Card
o Bike leasing programs
o Professional development budget for your career growth
o High-quality IT equipment of your choice (including a MacBook or Windows laptop)
o Two great team events per year
About us
The freight tech scale-up Rail-Flow, with over 170 employees, is revolutionising efficiency and access to rail freight and intermodal transport. The innovative Rail-Flow-platform offers customised solutions such as marketplace, collaboration, CRM and transport management tools that optimise all processes along the rail logistics value chain.
By speeding up processes and increasing the competitiveness of rail transport, Rail-Flow makes a decisive contribution to shifting transport from road to rail and thus to reducing CO2 emissions. Over 500 companies - which include rail freight companies, rail freight forwarders, intermodal operators and shippers - already rely on Rail-Flow's solutions.