The Opportunity
This position works out of our location in Wiesbaden (Abbott GmbH) in the Core Diagnostics division that is focusing diagnostic solutions used in hospitals,laboratoriesand clinics around the globe.
The Marketing Manager supports the growth of our Core Diagnostics Immunoassay portfolio across the EEMEAP region.
This roleis responsible forplanning and executing regional marketing activities in alignment with global strategy and affiliate needs. The Marketing Manager focuses on translating strategy into execution, supporting commercial teams with effective tools, campaigns, and insights, and driving consistent portfolio performance across diverse markets. The positionoperatesin a matrixed, international environment, working closely with Sales, Commercial Excellence, Global Marketing, and other cross‑functional stakeholders.
Key Responsibilities
Marketing Strategy & Planning
1. Contribute to the development and execution of the regional marketing plan in alignment with global portfolio strategies
2. Support pricing, positioning, and segmentation strategies to enable sales growth and portfolio competitiveness
3. Track and report on marketing performance, campaign effectiveness, and key business KPIs
Market, Customer & Competitive Insights
4. Analyze market trends, customer needs, and competitive dynamics to support informed marketing decisions
5. Maintain market intelligence and share insights with internal stakeholders
6. Support tender activities and strategic initiatives in collaboration with affiliate commercial teams
Commercial & Cross‑Functional Collaboration
7. Partner closely with affiliate Sales and Service teams to support commercial execution
8. Work with Commercial Excellence toidentifyopportunities using CRM insights and data
9. Collaborate with Global Marketing to ensure alignment with global messaging and standards
Product Lifecycle & Launch Support
10. Support product lifecycle activities including launch planning, campaign execution, and post‑launch optimization
11. Develop marketing materials, sales tools, and training content to enable effective field execution
12. Ensure consistent messaging across all communication channels
Communication & Digital Marketing
13. Support internal and external communication initiatives, including campaigns and content development
14. Actively contribute to digital and social media marketing initiatives, ensuring alignment with Abbott policies and regional strategy
Operational Excellence
15. Support demand planning inputs, monthly reporting, and budget tracking
16. Ensuretimelyexecution of marketing activities with strong attention to detail and compliance
Qualifications
17. Bachelor’s degree in Life Sciences, Biomedical Engineering, Business, Marketing, or a related field
18. Experience in marketing and/or sales within the diagnostics or medical device industry
19. Mandatory: Experience in an Immunoassay environment within the Diagnostics market
20. Strong analytical, organizational, and project management skills
21. Ability to work effectively in a matrixed, cross‑functional environment
22. Fluent in English (written and spoken) – mandatoryAdditionallanguages are a strong advantage, particularly relevant EEMEAP languages