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Do you want to set the direction for sales in one of Europe’s most important markets – and use your passion for sport to drive growth and strengthen hummel’s position?
Then you are our new Sales Director – DACH at hummel!
Overview
Join the Team! As Sales Director for DACH, you will join hummel’s international sales organization – a passionate team of colleagues across Europe who are dedicated to growing one of the world’s most iconic sports brands. This is not a market-entry role – it is an opportunity to further develop and scale hummel’s already established presence in the DACH region. You will play a key role in strengthening our market position, deepening partnerships, and ensuring sustainable long-term growth across Germany, Austria, and Switzerland.
We play on the team that has the most fun – and we always play offense! For us, it’s all about taking initiative, supporting each other, and celebrating both the small and big wins.
More About the Role and Your Responsibilities
As Sales Director, you’ll be responsible for driving our sales strategy in the DACH region – one of hummel’s strongest and most strategically important markets.
Your main responsibilities include:
* Develop and implement the regional sales strategy with a focus on growth and market share within sports and teamwear
* Strengthen and expand key account relationships across retail, clubs, and industry partners
* Negotiate and secure commercial agreements with a focus on long-term partnerships
* Drive brand presence in collaboration with marketing and product teams
* Optimize existing business structures and processes to support scalability
* Analyze market trends and competitors to ensure competitive positioning
* Report to the Group Sales Director and collaborate closely with international teams and HQ in Aarhus, Denmark
How to Make the Team
We are looking for an experienced and results-driven leader who combines commercial acumen with a passion for sport and brand building.
To succeed in the role, we expect that you:
* Bring solid experience in B2B sales and key account management, preferably within the sports industry
* Have a proven track record of growing and developing mature markets
* Possess strong negotiation skills and the ability to create long-lasting relationships
* Combine a strategic mindset with a hands-on, entrepreneurial approach
* Communicate fluently in English and German
* Have a natural passion for sport
Welcome to hummel
At hummel, we’re a strong community built on team spirit, passion, and the will to make a difference. You will join an international company in growth, where culture, creativity, and passion for sport drive us forward. You will have a central role in our European expansion, the freedom to shape the further development of the DACH region, and a strong team to support you. With us, you get:
* A strong community with an informal tone
* Flexible working hours – including 1 hour of sport during work hours
* A workplace with a strong brand DNA and proud cultural heritage
* An active staff association, "hummelbien"
* Space for both ambition and balance
Want to Join the Team?
Send your application and CV via the link below no later than 10.10.2025.
We conduct interviews on an ongoing basis and may close the posting early if the right player joins the game.
We look forward to hearing from you!
hummel – doing good while doing business
We always play to win – but we do it with heart. At hummel, we combine strong values with business ambition and work every day to create a workplace where people grow, relationships are strengthened, and ideas take flight.
Seniority level
* Director
Employment type
* Full-time
Job function
* Sales, Business Development, and Strategy/Planning
Industries
* Retail Apparel and Fashion
* Sports Teams and Clubs
* Sporting Goods Manufacturing
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