You will perform these tasks with enthusiasm:
* Brand strategy: Further development of brand positioning, architecture and target groups; adaptation for international markets.
* Market launch: Planning and implementation of go-to-market strategies, including competitive analysis, media mix and local adaptations.
* Campaign management: Management of integrated full-funnel campaigns across all channels with clear KPIs.
* Budget responsibility: Management of the marketing budget, forecasting and ROI assurance.
* Agency management: Selection, briefing and management of international agencies, including quality and process standards.
* Performance & insights: Defining KPIs, analysing campaign results and deriving optimisations.
* Stakeholder alignment: Close cooperation with sales, product teams and club operations; reporting to senior management.
* Team development: Promotion of marketing expertise and intercultural cooperation.
* Compliance: Ensuring compliance with local advertising and data protection guidelines.
You should bring your personality and the following:
* Completed bachelor's degree (with a focus on marketing/economics), master's/MBA an advantage
* At least 10 years of experience in brand/marketing functions at global hotel brands or international hospitality portfolios.
* Extensive experience (7+ years) in developing and implementing marketing strategies in APAC markets, including local adaptation.
* Proven track record of successfully launching hotel brands in the Asia-Pacific region, as well as experience in the Middle East or Africa
* Successful management of creative and media networks in multiple markets; strong briefing and performance management skills.
* Experience in budget planning and ROI-oriented management.
* Knowledge of brand tracking, CRM/marketing automation, analytics (Google, Tableau) and collaboration tools.
* Fluent English, basic knowledge of German, other languages (Asian) an advantage
* Willingness to travel internationally for market launches, partner meetings and agency meetings (approx. 10%).
What we offer:
* A position with the world's leading tourism group with international career opportunities
* A modern and future-oriented working environment with flexible working time models, mobile working and desk sharing
* Comprehensive and individual training opportunities/programmes that promote specialist and management careers
* Work in a highly motivated team and an open, friendly and collegial corporate culture with flat hierarchies and short decision-making processes
We look forward to receiving your application – regardless of your age, gender, nationality, ethnic origin, disability, sexual orientation, religion and/or worldview.