TITLE: Chinese and German Speaking Field Sales Executive - Ethnic FMCG Channel (Germany) JOB TYPE: Permanent, Full-time
FMCG / Retail / Foodservice
Field sales (out-and-about visiting new and existing customers)
CAR DRIVER: SALARY: €35,000 - €45,000 DOE per annual + Performance Related Bonus
Chinese (Mandarin or Cantonese) + German
We are seeking a Chinese-speaking Field Sales Consultant to drive sales growth, expand distribution, and strengthen market penetration across ethnic FMCG channels in Germany.
This role focuses on building relationships with wholesalers, retailers, and restaurant groups, increasing product listings, and developing new in‑market opportunities. It is a field‑based position requiring regular client visits, trade partner engagement, and hands‑on commercial activity.
Account & Relationship Management
Manage day‑to‑day relationships with wholesalers, trade partners, retailers, and restaurant groups.
Act as a primary point of contact for in‑market enquiries, ensuring timely follow‑up and professional support.
Build and maintain strong, influential relationships with sales teams, buyers, and key stakeholders.
Sales Execution & Channel Performance
Support trade partners in developing in‑market sales and strengthening the supply chain.
Track distribution, pricing, and competitor activities to support business and promotional planning.
Product Promotion & Demonstration
Coordinate and run in‑store promotions, including weekend activations where required.
Support the introduction and launch of new products across all relevant channels.
Prepare regular sales/activity reports and provide market insights to internal stakeholders.
Represent the brand at trade events, exhibitions, and industry networking activities.
Uphold strong brand image, ensuring consistent, positive representation in all trade interactions.
1-2 years of relevant experience in FMCG, distribution management, trade marketing, or field sales.
~ Strong communication, negotiation, and stakeholder‑management abilities.
Capable of analysing sales data, market trends, and performance metrics.
Proficient in Microsoft Office (Excel, PowerPoint, Outlook).
Fluent Mandarin (or Cantonese) is essential.
Good command of German
English is desirable but not necessary