Stellenbeschreibung
Intro Who We Are We are a diverse and passionate team of beauty enthusiasts from across the globe, dedicated to creating an inclusive, supportive workplace where everyone feels valued. As an international beauty brand, we specialize in high-quality products that empower individuals to express their unique styles. Our innovative approach and extensive online presence have positioned us as a leader in the beauty industry, offering convenient access to our products worldwide. We embrace creativity, collaboration, and bold ideas, encouraging our team members to think outside the box and grow both personally and professionally. Join us in shaping the future of Beauty! As our Leading Marketing Manager DACH Region, you will lead the marketing strategy across the DACH region, driving brand visibility and customer engagement. Additionally, you will collaborate closely with both local and international teams to create data-driven, innovative campaigns that resonate with our audience in Germany, Austria, and Switzerland. By leveraging your expertise in multi-channel marketing, you will shape the future of our brand presence, adapt to market trends, and ensure sustainable business growth in this dynamic region. Tasks What you will do: Lead, manage, and develop the marketing team including Brand, Social Media & Influencer, PR and Design across the DACH region, fostering a collaborative and innovative environment. Mentor and guide team members to ensure their professional growth and align their contributions with the overall business strategy. Develop and execute tailored marketing strategies to increase brand visibility and engagement within the DACH region. Define and track key performance indicators (KPIs) that are specific to the DACH market, using data-driven insights to optimize campaigns and improve performance. Enhance brand recognition and loyalty within the DACH demographic through targeted campaigns and outreach efforts. Conduct and evaluate market studies to make informed decisions and adapt strategies for the DACH region. Strengthen collaboration between the local team and the international marketing team, ensuring alignment in goals and communication. Possess a strong understanding of how different marketing channels (digital, retail media, print, social media, etc.) work in the DACH region and how to leverage them effectively. Apply strategic thinking to anticipate market trends, challenges and opportunities, ensuring long term success in the region. Partner with local agencies and freelancers to execute localized campaigns and initiatives effectively. Implement training and development programs to upskill the marketing team, ensuring continuous improvement in marketing practices and team performance. Execute global initiatives and adapt them to local market. Requirements What we want from you: Beyond 2 years of leadership experience in leading several marketing teams and developing comprehensive marketing strategies for the DACH region or similar markets. Strong understanding of FMCG market, retail industry, media planning and digital marketing. Exceptional leadership and communication skills, with the ability to motivate and collaborate with diverse teams across different markets. Analytical mindset with the ability to track performance metrics and make data-driven decisions. Experience managing multi-channel marketing campaigns and working in agile environments. Creativity, proactivity, and the ability to innovate in fast-paced settings. Familiarity with KPIs and performance metrics related to sales-driven marketing campaigns. Benefits What We Offer Varied daily work routine: Embrace unique opportunities each day to tackle new challenges, bring your skills and ideas to the table, learn, grow in a diverse and dynamic workplace, and deliver exceptional experiences to our customers. Shape our brands: Be part of our committed team, contributing ideas, expertise, and enthusiasm to drive the success of exciting ventures and shape the future of Cosmo Beauty Brand House and other exceptional product brands. We care: Enjoy free drinks, exciting social events, and opportunities to connect with beauty enthusiasts and industry leaders, creating lasting memories. Amazing deals on our products: Join our team and enjoy special conditions on a wide range of products, including the opportunity to test cosmetics with our free onboard cosmetic and nail artist. Access to public transport or monthly spending card: With such an amazing office at the heart of Berlin, we give you the possibility to access it with a company sponsored BVG card or you can choose to have our EdenRed card which allows you to do pay in grocery stores, petrol stations and more. Closing Ready to turn partnerships into growth and take ownership of the DACH Region? Apply now and become a key driver of our success story!