Senior Business Analyst Role
This position focuses on leading channel performance analysis and driving eCommerce excellence. The successful candidate will bridge strategy and execution, optimize channel mix, enable data-driven decisions, and champion best practices.
About the Opportunity
We are seeking a skilled professional to join our team as a Senior Business Analyst Digital Sales.
Key Responsibilities
* Analyze digital and direct sales data to identify trends, opportunities, and actionable strategies.
* Apply expertise in eCommerce to enhance our digital sales funnel, conversion rates, and customer journeys.
* Collaborate with regional and central teams to align priorities, translate insights into initiatives, and ensure successful implementation.
* Evaluate the effectiveness of different sales channels and support decisions on investment, scaling, and innovation.
* Develop and manage KPIs reflecting commercial impact and customer experience across channels.
* Share learnings across markets to accelerate adoption of successful digital and direct channel strategies.