Job ID: 489839 Posted since: 16-Jan-2026 Organization: Siemens Healthineers Field of work: Marketing Company: Siemens Healthineers AG Experience level: Mid-level Professional Job type: Full-time/Part-time Work mode: Hybrid (Remote/Office) Employment type: Permanent Location(s): Forchheim - - Germany Do you want to help create the future of healthcare? Our name, Siemens Healthineers, was selected to honor our people who dedicate their energy and passion to this cause. It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving healthcare industry. We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sounds interesting? Do you want to help create the future of healthcare? Our name, Siemens Healthineers, was selected to honor our people who dedicate their energy and passion to this cause. It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving healthcare industry. We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sounds interesting? Then come and join our global team as Global Product Marketing Manager (f/m/d), to lead the global product marketing strategy for our market-leading Cardiology PACS. Choose the best place for your work – Within the scope of this position, it is possible, in consultation with your manager, to work mobile (within Germany) up to an average volume of 60% of the respective working hours. Even more flexibility? Mobile working from abroad is possible for up to 30 days a year under certain conditions and in selected countries. This position is full-time or part-time with a minimum of 32h/week. Your tasks and responsibilities: Product Marketing & Positioning You develop and continuously refine global product positioning, value proposition, and messaging for the Cardiology PACS. You create market-oriented product messages tailored to different target audiences (cardiologists, IT leaders, hospital administration, procurement). You analyze international market trends, the competitive landscape, and technological developments. Customer Outcome Stories & Content Creation You plan, execute, and publish customer outcome stories, case studies, success stories, video interviews, and clinical use cases. You coordinate collaboration with clinical users to showcase measurable results (e.g., efficiency gains, improvements in diagnostic quality, workflow optimization). You create high-quality marketing content: whitepapers, presentations, playbooks, sales enablement kits, website content, and campaign materials. Go-to-Market & Sales Enablement You maintain close collaboration with the sales team to identify market needs, success factors, and new value-driven messages. You are responsible for developing and implementing global launch strategies for releases and new product features. You ensure the creation and delivery of sales tools (pitch decks, battle cards, ROI arguments, competitive analyses). You conduct training and coaching sessions for sales and presales teams. Stakeholder Management You ensure close collaboration with product management, clinical consultants, and regional marketing teams. You support congresses, webinars, KOL programs, and customer events. You coordinate cooperation with external agencies (content, video, design). To find out more about the specific business, have a look at Products & Services. Your qualifications and experience: You hold a Master’s degree in Marketing, Business, Medical Technology, Health Economics, or a related field. You have several years of experience in product marketing, ideally in medical imaging, PACS, cardiology, or clinical IT. We also welcome applicants with a Bachelor’s degree combined with additional professional experience in this area. You have solid experience in creating customer references, outcome stories, or clinical content. You possess good knowledge of the healthcare market (hospital structures, decision-making processes, reimbursement). You have proven experience of working with global sales teams. Your attributes and skills: With your fluent English skills, you navigate confidently in our international environment; German skills are an advantage. You analyze complex market and competitive data precisely and derive strategic actions from them. You excel at compelling storytelling and can communicate clinical content clearly and effectively. You communicate confidently and present content professionally - both internally and externally. You think strategically, successfully implement go-to-market concepts, and position products effectively. You work proactively, are internationally connected, and enjoy direct customer interaction as well as intercultural collaboration. Our global team: Siemens Healthineers is a leading global medical technology company. 73,000 dedicated colleagues in over 70 countries are driven to shape the future of healthcare. An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services. Our culture: Our culture embraces different perspectives, open debate, and the will to challenge convention. Change is a constant aspect of our work. We aspire to lead the change in our industry rather than just react to it. That’s why we invite you to take on new challenges, test your ideas, and celebrate success. Check our Careers Site at https://www.siemens-healthineers.com/de/careers As an equal opportunity employer, we welcome applications from individuals with disabilities. myabilityshs Wish to find out more before applying? Contact us: recruitinggersupport.func@siemens-healthineers.com, if you wish to discuss any initial questions with our recruitment team. The contact person handling this job ad is Antonia Hanke. We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile in our talent community where you can upload your CV. Setting up a profile lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert when relevant positions become open. Click here to get started. To all recruitment agencies: Siemens Healthineers' recruitment is internally managed, with external support permitted only when a qualified supplier has established a formal contract with us. Unsolicited candidate submissions and referrals, absent a current supplier contract, do not establish consent and are ineligible for fees. We delete and destroy unsolicited information, thus, would recommend you refrain from any such practices. Your adherence to our policies is appreciated. Siemens Healthineers Germany was awarded the Great Place to Work® certificate.