AI Agents to Bridge the Gap between Engineering & Purchasing to reduce manufacturing waste
My co-founder Ian and I combine over 15 years of industry experience, working with companies like SEW-Eurodrive, Terex, Bosch and Carl Zeiss. We co-founded Resourcly, a Project A-backed, industrial tech start-up to help industrial manufacturers streamline complex portfolios to improve EBIT while preventing and reducing idle inventory from being scrapped.
With our solution, we want to solve industry problems that we have tried to address for the last decade in the manufacturing companies we worked for, but that have so far been out of reach.
With new technology and AI, that can finally happen.
Complex processes and products, lack of engineering talent and massive labour costs as well as a lack of intelligent automation have remained the industry's most pressing challenge. With LLMs and agents, we finally have the tools to solve this.
Our vision is that future purchasing and engineering processes will be orchestrated and run by an AI workforce - ensuring reliable and cost-efficient procurement and flow of goods in an uncertain and complicated world with finite resources.
We're already live with global manufacturing leaders in Europe
Backed by one of Europe's top early-stage funds (Project A)
Growing fast and hiring exceptional talent to join early
Our goal is to build a small, but excellent team, therefore we are looking for a Product Marketing Manager. If you are excited to work in a very early-stage environment alongside the founding team, our Commercial Director, and support in building our Commercial function from the ground up - please reach out.
The Role
As our Product Marketing Manager, you will serve as the strategic bridge between product, revenue, and market intelligence at Resourcly. This is not a traditional marketing role — it is a revenue-growth function. You will focus on unlocking expansion opportunities from our existing product portfolio, identifying the product gaps that prevent us from reaching more profitable customer segments, and feeding our funnel with precision — not volume.
You will work closely with our CEO and Commercial Director, alongside Customer Success and the Founders, to turn market insights into pipeline and product capabilities into compelling narratives that win deals. As we scale, you will play a central role in building Resourcly's go-to-market foundation — from B2B SEO and GEO strategy to account-based marketing, sales enablement, and technical content that earns the trust of industrial buyers.
Key Responsibilities
* Drive revenue growth from Resourcly's existing product portfolio by mapping upsell and cross-sell opportunities, identifying underused features, and working closely with Customer Success to convert product adoption into expansion conversations
* Build and execute precision demand generation programs targeting Resourcly's known ICP — mid-to-large industrial manufacturers — through account-based marketing, tailored content, and high-intent outreach rather than volume-based tactics
* Own Resourcly's B2B SEO and GEO strategy, ensuring we rank for high-intent queries and are cited by AI-powered search tools when industrial buyers search for inventory and procurement solutions
* Conduct ongoing product gap analysis by synthesizing win/loss data, churn signals, ICP interviews, and competitive intelligence into structured briefs that inform both GTM positioning and roadmap decisions
* Develop high-impact content and sales enablement assets — technical whitepapers, ROI calculators, case studies, and battle cards — while leading go-to-market execution for every new feature and module Resourcly ships
* Serve as the voice of the market internally, translating buyer hesitations and customer language into actionable product requirements — and maintaining a quarterly product-market fit radar across NPS signals, ICP feedback, and competitor moves
Who You Are
* Think in revenue, not campaigns: You see marketing as a pipeline function, not a cost center. You wake up thinking about SQLs and expansion ARR — not impressions and follower counts
* Bring a startup mindset with high agency: Comfortable with ambiguity, willing to build processes from scratch, and quick to experiment — you iterate based on data and business impact, not internal consensus
* Embody a "ship fast, learn faster" mentality: You default to action and are comfortable with 80% solutions. You know when to move quickly and when to slow down and professionalize
* Obsessively curious about customers and markets: You do the interviews, read the support tickets, and join the customer calls — not because you have to, but because it makes your work sharper
* Low ego, company-first mindset: You prioritize long-term impact over personal credit, and you earn trust with Customer Success and the Founders through results — not politics
* An exceptional writer and strategic storyteller: You can turn complex product capabilities into clear, compelling narratives for C-suite buyers in industrial manufacturing — in English, and ideally in German too
* Organised and self-directed: You manage your own priorities, track your own KPIs, and never drop balls across multiple workstreams — no micromanagement needed
Your Capabilities
* You bring 5–8 years of experience in B2B SaaS product marketing or growth marketing: You have owned GTM strategy, messaging, and demand generation in a VC-backed or high-growth environment — not just supported it
* You can build and execute ABM and demand generation programs: Hands-on experience with account-based marketing, outbound sequences, lead scoring, and CRM tools (e.g. HubSpot, Attio) to generate and convert high-intent pipeline
* You have a proven B2B SEO track record: Keyword strategy, content architecture, technical audits, and measurable organic growth — you have done it before and can show the results
* You understand GEO and AI search optimization: You know how LLMs surface brands and have experimented with — or are eager to pioneer — optimizing for AI-generated answers in tools like ChatGPT and Perplexity
* You can translate product into pipeline: Skilled at developing ROI frameworks, business case templates, and value-based messaging that gives Customer Success and the Commercial Director the tools to win and expand deals
* You are proficient with analytics and attribution tools: Comfortable with GA4, SEMrush or Ahrefs, CRM analytics, and basic data tools to track performance and make decisions from data — not gut alone
* You are fluent in English: Confident writing and communicating for both technical and executive audiences. German is a strong plus for the DACH market
* Optional, but a plus: You have experience in industrial manufacturing, supply chain, procurement, or ERP ecosystems — or have sold into these environments before
Location & Logistics
* 3 days in office (Mannheim, Germany)
* Start: As soon as possible
* Compensation: Top of market (We're constrained by bandwidth, not demand - great time to negotiate)
How to Apply
Please apply via LinkedIn or send your CV together with a brief introduction to our Founders Associate Nils (nils@resourcly.com) and we will get back to you!
Note from Helena, CEO of Resourcly
What drives me personally is the deep belief that Germany and Europe's long-term prosperity and sovereignty depend on a strong, independent economic engine. To secure that future, we need more AI product-first European champions on the global stage - building not just great software, but foundational systems that change how industries operate today.
My mission is to build one of the world's biggest automation companies for manufacturing - from Europe. While our headquarters will remain European, our ambition is global. From day one, we benchmark ourselves against the very best in the world and design our product for international scale.
But there's something deeper that fuels this: the transition to a circular economy. I've seen firsthand how complexity in supply chains leads to waste, and how intransparency drives inefficiency - and, inevitably, more waste. In a world of shrinking resources and rising expectations, this is not just an environmental problem - it's a business and economic imperative.
At Resourcly, we're building the infrastructure to turn unused resources into opportunities, to match supply and demand across silos, and to help manufacturers become more resilient, efficient, and circular - without needing to overhaul their entire systems.
If you share this drive - to make global impact through technology, and to build a more circular, sovereign industrial base for Europe - we would love to hear from you.