Department:
Subscription - Digital Acquisition Media
Location:
Germany - Munich
Description
Why Join DAZN?
Joining DAZN as a (Junior) Marketing Manager means becoming part of a team that is transforming how sports are experienced in one of Europe's most passionate markets. With rights to the Bundesliga, UEFA Champions League, US sports, darts, and more, we bring fans closer to the action every single day. You'll play a pivotal role in shaping campaigns that not only celebrate the drama and emotion of sport but also drive brand growth and fan engagement. This is your chance to join a company that is redefining sports streaming globally, where creativity, innovation, and ambition meet. At DAZN, your work won't just be seen—it will inspire millions of fans, changing the way they connect with the sports they love most.
The Role
As (Junior) Marketing Manager, you will help bring DAZN's brand and content propositions to life through impactful campaigns across copy, visuals, and video. Working within the marketing team, you'll partner with internal creative resources and external agencies to deliver high-quality, cross-platform activations. You'll also collaborate closely with acquisition, CRM, and editorial teams to ensure consistency, creativity, and maximum effectiveness in every initiative. From ideation to execution, you'll be responsible for translating sporting moments into marketing opportunities that resonate with fans and influence their decision to subscribe. This role requires strong communication skills, a flair for creativity, and the ability to thrive in a fast-paced, high-energy environment where football and sports culture play a central role.
What You'll Be Doing:
* Campaign development
– support the team in developing brand & proposition, trading and engagement campaign assets in collaboration with internal and external creative teams from briefing to delivery to all stakeholders
* Content merchandising
* Execute all on-platform marketing communication across TV and Mobile app to drive engagement or up/ cross sell. Own the execution process from aligning the brief with the CRM team, develop assets with creative teams and oversight of execution with content/ platform teams
* Product marketing communication
* Localize our product marketing communication across for all touchpoints on the platform
* Ancillary product/ feature marketing
* collaborate with global and third party product owners to market propositions outside of our core subscription offering (e.g. Third Party Subscriptions like NHL TV, Rally TV or DAZN Bet)
* Influencer Marketing
– Support the development and execution of influencer marketing programs to drive brand engagement and sales.
What You'll Bring:
* Previous Experience in Marketing, ideally agency-side or in-house with a digital business (media, subscription, entertainment, eCommerce)
* Understanding fundamentals of marketing communication and first experience in campaign briefing and delivery process
* Ability to translate customer propositions in collaboration with creative teams into compelling campaigns through copy, visual, video
* Creative mindset – believer in the power of a strong creative and ability to judge quality on creative executions
* Strong operator – a doer with can-do mentality, getting things done and delivered with diligence and attention to detail – able to juggle multiple priorities and deliveries at the same time
* Strong communicator - able to articulate with clarity on what you plan to do and why
* Good understanding of the sports landscape and willingness to learn more about sports you may not be familiar with
* Fluent in German and English
Benefits
Benefits include access to DAZN, 30 days' annual leave, pension contributions up to 3%, a family friendly community, learning and development resources, opportunity for mobile working and access to our internal speaker series and events.