At Too Good To Go, we dream of a planet with no food waste. Our marketplace connects millions of users with thousands of food businesses across 19 countries, making sure surplus food doesn’t go to waste. We are proudly a certified B Corp and one of Europe’s most loved and mission-driven consumer brands.We’re now looking for a Head of B2C Marketing to lead our consumer marketing efforts across 7 dynamic markets: UK, Ireland, Germany, Austria, Switzerland, Poland, and Czech Republic. This role is ideal for someone who thrives at the intersection of strategy, execution, and purpose—and is excited to drive impact at scale in a fast-growing, multi-market tech business.Your missionAs the Head of B2C Marketing, your mission is to accelerate user growth, engagement and retention by designing and executing high-impact and financially sustainable marketing strategies tailored to diverse, hyperlocal markets. You’ll lead a team of passionate marketers and work closely with Commercial, Product, and Brand stakeholders to ensure our efforts are performance-driven and aligned to business priorities.ResponsibilitiesExecute the B2C marketing strategy for the Central Europe + UK/IE region, balancing global direction with local market nuances.Develop hyper localised campaigns and initiatives that resonate culturally and regionally, using hyperlocal insights to fuel growth of the marketplace.Manage and develop a high-performing team of marketing leads and specialists across multiple countries and languages.Drive user acquisition, engagement and retention through growth marketing performance channels, CRM, and other hyperlocal marketing levers, using a full-funnel approachEstablish and track marketing performance KPIs across channels and markets, using data to continually optimize spend and impact.Partner cross-functionally with Global Marketing teams, Country Directors, PR/Comms, B2B/Partner Marketing and Product teams to ensure marketing initiatives are aligned with business and user needs.Cultivate a culture of continuous learning loop by feeding local market and local consumer insights into Global Functions.What We’re Looking ForSignificant experience in growth marketing or performance-driven consumer marketing, ideally in a fast-paced tech or online marketplace environment.Proven success scaling consumer acquisition, engagement and retention strategies across multiple countries and languages.Strong track record of using data and experimentation to measure and improve marketing performance.Experience with hyperlocal marketing strategies—balancing national brand equity with local resonance.Expertise with the marketing stack for mobile app based businesses and consumer marketplaces: digital performance channels including video, CRM, paid social, hyperlocal campaigns, SEO/SEM, analytics tools and product-led conversion optimizationTraits & Abilities:Deep commercial acumen—you can think in funnels, unit economics, and trade-offs.Ability to lead laterally and drive outcomes in a matrixed business with multiple priorities and stakeholders.A strong people leader who knows how to develop and empower teams to perform at their best—across cultures, languages, and time zones.A strategic thinker who can also roll up your sleeves and execute.Passion for sustainability and alignment with our mission to fight food waste.Exceptional leadership skills with a focus on inspiring and developing high-performing teams, through both direct and indirect management., especially via test and learn techniques.You are fully proficient in English.Proficiency in German is highly desirable. Polish, Czech or French are also beneficial.You have a passion for sustainability - you understand the urgency of climate action.Our valuesWe Win TogetherWe Raise the BarWe Keep It SimpleWe Build A LegacyWe CareWhat we offerA rare opportunity to work in a social impact company (and certified B Corporation) where you can see real and tangible impact in your roleWorking alongside an international community of users, partners and 1,100+ colleagues across 19 countries that are on the same important missionPersonal and professional development opportunities in a fast-paced scale-up environmentAn inclusive company culture where you can bring your authentic self to workA strong, values-driven team culture where we celebrate successes and socialise with colleagues that care #J-18808-Ljbffr