Job Description
As our Senior Audience Marketing Manager, you’ll own the strategy and execution of audience segmentation, activation, and optimization across both online and owned marketing channels (email, app push, digital marketing, onsite). You will enable highly personalized, data-driven marketing experiences by leveraging first‑party data and powerful customer data platform (CDP).
Key Responsibilities
Audience Strategy & Segmentation
* Build and refine audience segments using first-party data (behavioral, transactional, CRM).
* Use a Customer Data Platform (CDP) to centralize and activate audience data.
* Develop rich, data-driven personas and look-alike models to inform targeting and media planning across channels.
* Measure and report the impact of your activities and translate it into a quarterly roadmap, in alignment with the marketing and sales teams.
Cross‑Channel Implementation
* Ensure consistent audience strategies are applied in campaigns across owned and online channels including email, app push, website personalization, and digital advertising.
Insights & Analytics
* Monitor segment performance and campaign KPIs, identify trends and actionable insights.
* Partner with Marketing Analytics team to produce relevant insights from various data sources (e.g. traffic reports, campaign reports, audience analysis) that measure the mid- and long-term impact of customer journeys, driving continuous improvement in engagement and customer lifetime value
Data Quality & Governance
* Identify and prioritize data gaps, collaborating with analytics and engineering teams to ensure clean, compliant ingestion into the CDP.
* Implement best practices for data segmentation and governance in line with privacy standards (e.g., GDPR, CCPA).
Test & Learn Optimization
* Design and run A/B tests or workflow experiments to validate segmentation and activation strategies.
* Iteratively optimize audience frameworks based on performance data and user behavior insights.
Cross‑Functional Collaboration
* Work closely with Digital Marketing, CRM, Product and Tech stakeholders to align audience strategy and campaign execution.
* Act as the internal subject matter expert on CDP functionality, audience segmentation, and audience activation tools.
Qualifications
Qualifications
* Bachelor's degree in Marketing, Business Analytics or a related field.
* 3–5+ years of hands‑on experience with first-party data, audience segmentation, and activation in a marketing context (e.g. CRM, social, programmatic, web personalization).
* Strong expertise in a Customer Data Platform (CDP) environment (e.g. Adobe Audience Manager, Tealium, Salesforce)
* Demonstrated ability to support campaigns across multiple channels (owned/email, app/web, paid media) with clear cross‑channel audience alignment.
* Advanced analytical skills—comfortable with data tools, SQL or analytics platforms, reporting dashboards, and turning data into strategy.
* Excellent verbal and written communication skills, adept at translating complex data into actionable insights for non‑technical stakeholders.
Nice to Have / Bonus Skills
* Experience with personalization engines, recommendation systems, predictive modeling.
* Experience operating within Agile or Sprint-based planning cycles for marketing test-and-learn processes
* Entrepreneurial mindset with a willingness—and ideally prior experience—in building new functions and scaling them to serve cross-functional stakeholders across the organization
Additional Information
With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60% in-office, 40% remote, collaborating with colleagues across locations.
Our benefits:
20% discount in our zooplus shop
Internal and external training
Team events
#LI-Hybrid
✈️ 28 Annual Vacation Days
Private Medical Health Insurance
⏰ Hybrid working model (up to 40%Home Office per month)
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.