As part of the DACH Marketing Team, the Country Marketing Manager, Germany & Austria is responsible for building and executing country specific marketing plans that will support our local Institutional (IB) and Financial Intermediaries (FIT) business plans.
The individual will be responsible for the following:
The individual will:
1. Further develop and execute Germany marketing strategy to deliver on broader marketing objectives as well as local sales and marketing goals
2. Build and manage a country specific marketing budget, including optimising the budget to ensure that we hit agreed KPIs and targets
3. Articulate the need for and organise the execution of agreed local marketing tactics. These include but are not limited to: proprietary and third-party events, content, PR & marketing collateral
4. Develop peer-to-peer relationships with local distributors and partners
5. Own the deployment of local marketing infrastructure (agencies and partners) to enable execution of local marketing activity
The individual will:
6. Advise sales stakeholders on the availability and use of relevant exhibits from our sales toolkits.
7. Work with Central Marketing Teams to localise the toolkit when needed.
8. Plan, schedule and deploy specific elements of the toolkit in the local market (newsletters, LinkedIn posts, web page updates).
9. Copy edit market material deployed in German language
The individual will be responsible for:
10. Proprietary and third-party events: Create cohesive event program in partnership with IB and FIT sales stakeholders. Work with external vendors to ensure best-in-class participation at third-party conferences and fairs. Organise CG-hosted events across Germany & Austria in collaboration with event agency if appropriate
11. European campaigns: Local implementation of centrally created advertising campaigns. Work with media buying agency to define media plan and add local insights to meet our KPIs. Partner with Campaigns team to ensure that all deliverables are produced on time and to the highest possible quality
12. Local campaigns: Design, build and implement local campaigns. Work with FIT & IB Sales and Marketing stakeholders to gain agreement and input into local campaigns
13. Localisation of content: Be to point person for German translations and ensure high quality of marketing collateral in German language. Actively participate in process to use AI for translations
14. Content distribution: define segment specific content distribution across channels incl. content platforms, newsletters, social media, etc.
15. PR: Define and execute local PR strategy in collaboration with PR team and local PR agency. Bring in local business view and share planned marketing activities
16. Analytics: Coordinate and monitor the tracking of predefined local program metrics. The individual will use this data to create insights and recommendations for other Marketing teams and local sales stakeholders
17. Campaigns with distribution partners: If relevant develop joint Go-To-Market plans with local distribution partners that target increased distribution of Capital Group funds
The individual will:
18. Collaborate with other country and European Marketing teams to influence strategic plans for our marketing channels (web, email, events) and functions (brand, design, writing / content)
19. Participate in business planning and strategy discussion with both their local sales stakeholders and regional marketing associates
20. Provide “local” input / feedback on the development of audience and product focused content by the Client and Product Marketing teams
21. Understand the local client journey to select, sell / distribute and invest in Capital Group products and services
22. Where relevant, actively participate in global marketing projects
23. Provides functional expertise, best practices, and recommendations regarding the execution of large-scale campaigns in their markets