About us Founded in 1993, Dyson is a British technology and innovation company known for developing radically new technologies. Today, Dyson employs over 13,000 people worldwide, including more than 3,000 engineers at its headquarters in Malmesbury. Dyson has been active in the German market since 1998. Based in Cologne, Dyson Germany is responsible for the national distribution and marketing of Dyson products. About the role As a Retail Activation Specialist, you will play a key role in shaping Dyson’s physical presence across all DACH retail environments. Your mission is to ensure a premium, consistent and brand‑compliant consumer experience at every point of sale. You will manage POS projects end‑to‑end, develop activation concepts, and collaborate closely with cross‑functional teams to bring Dyson’s retail vision to life. Your work will directly influence how consumers experience Dyson technology in stores — from fixtures and merchandising to engagement concepts and in‑store execution. Key responsibilities include : Ensure a premium, brand‑compliant presentation across all retail channels Manage and coordinate the production of POS fixtures with internal teams, ensuring all materials meet brand and legal standards Lead POS rollouts from initial requirements to final execution, ensuring quality, timelines and budgets are met Oversee merchandising, maintenance and implementation of POS materials (2D/3D) across all DACH locations Manage ordering and production of merchandising materials and fixtures Guarantee the correct look & feel at every physical POS in line with Dyson’s merchandising guidelines Deliver tactical POS requests from UK briefs through to local distribution Develop activation concepts that engage consumers and bring Dyson technology to life at events and in stores Plan, execute and measure activation results, including ROI analysis and sharing best practices across DACH, UK and other markets Conduct regular store visits to assess user experience and monitor competitor activity Build strong relationships with internal teams (Marketing, Training, Sales, Group, RCoE, agencies) to improve processes and output quality Support additional projects or assignments as required About you Ability to work independently and collaboratively Highly organised, creative, proactive and able to generate new ideas Strong project management and planning skills Experience in Retail Activation, Visual Merchandising or Trade Marketing, ideally combining brand, agency, marketing or sales exposure Strong team player with credibility, integrity and flexibility Excellent organisational skills and ability to manage multiple priorities Passion for brand building and retail go‑to‑market execution Proven ability to manage complex workloads and deliver against plans Comfortable navigating changing requirements while maintaining focus on brand objectives Strong technical understanding related to POS materials and retail execution Proven track record in project management Native German speaker Fluent English (written & spoken) Strong communication and commercial skills Driver’s license Willingness to travel (approx. 25%) Benefits At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most. LI-AB2 Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.