Key Responsibilities:
1.Channel Resource Execution
* Localize and execute channel resources (budgets/policies/POSM) obtained by KAMs, ensuring ROI accountability
* Develop and evaluate co-marketing plans for distributors/agents
2.Promotions & Event Leadership
* Lead end-to-end execution of
annual promotions
(including KA in-store activities) across DACH
* Fully own
regional exhibitions
(e.g., IFA) from planning to post-event analysis
3.Marketing Content & POSM Development
* Create locally adapted marketing content (digital assets/retail materials) for channel activation
* Source, select, and produce
non-exhibition POSM
(promotional items/digital toolkits)
4.Market Intelligence & Strategy
* Conduct competitive analysis on channel strategies (e.g., MediaMarkt vs. Elgiganten)
* Provide data-driven recommendations for product go-to-market optimization
Qualifications:
1.Education:
Bachelor's+ in Marketing/International Business (overseas experience preferred)
2.Languages:
Fluent English (working language)
3.Experience:
* 5+ years in
European trade/channel marketing
(B2B2C focus)
* Consumer electronics/digital/smart home industry background
* Strategic mindset: Ability to align channel tactics with
global brand expansion goals