About Us
Business travel is challenging; we make it simple. We're a global tech startup changing how organizations experience travel. One platform for bookings, expenses, travel policies, approvals, and insights with seamless integration into HR and Finance systems. Tumodo is growing fast by solving what slows teams down – travel friction.
About the Role
We're looking for a hands-on Marketing Manager to lead and execute Tumodo's marketing strategy in Germany. This is your chance to build our German market presence from the ground up.
Owning local go-to-market execution: positioning, demand generation, field marketing, and partner co-marketing. You'll support our sales team's growth and drive brand awareness in one of Europe's most strategic markets.
You'll work closely with Sales, Partnerships, and our global marketing team to localize messaging, run campaigns, and establish Tumodo's presence in Germany.
What You'll Be Doing
Own Local Go-to-Market Execution
* Develop and execute the local marketing strategy for Germany aligned with global GTM
* Localize messaging, value propositions, and content specifically for the German B2B market
* Act as the internal marketing interface for Sales, HR, and local stakeholders on all marketing materials and needs
* Build German brand awareness from scratch with clear positioning tailored to local buyers
Drive Demand Generation and Pipeline Support
* Run integrated B2B campaigns across digital, email, paid channels, webinars, and events with clear lead generation targets
* Manage performance marketing channels including paid search, paid social, retargeting, and account-based marketing (ABM)
* Track and optimize marketing KPIs including leads, MQLs, customer acquisition cost (CAC), ROI, and conversion rates
Execute Field and Partner Marketing
* Own field marketing activities: plan and execute meetups, industry conferences, trade fairs, and offline networking events
* Manage co-marketing initiatives with partners including joint webinars, content cross-posting, and campaign collaboration
Collaborate and Coordinate
* Work with the global marketing team (content, social media, digital, design) to adapt assets for Germany
* Coordinate with PR and thought leadership initiatives to build market credibility
* Manage relationships with local agencies and vendors where additional support is needed
* Ensure consistent brand execution while maintaining local market relevance
What You Bring
* 4+ years of experience in B2B marketing, ideally in SaaS, fintech, travel tech, HR tech, or similar industries
* Proven track record in demand generation
* Strong understanding of the German B2B market, buyer behavior, and what marketing messages resonate with German decision-makers
* Hands-on experience with CRM and marketing automation tools (HubSpot, Salesforce, Marketo, or similar)
* Native German speaker with high proficiency in English (both written and spoken)
* Strong project management and execution skills
* Analytical mindset with ability to measure and optimize marketing performance and ROI
* Revenue-driven approach: you understand how marketing supports sales and can work closely with commercial teams
Nice to Have
* Experience in business travel, corporate services, or B2B SaaS platforms
* Background working in fast-scaling international companies
* Hands-on experience with partner and channel marketing programs
* Prior go-to-market execution experience launching products or entering new markets
* Existing relationships in the German B2B ecosystem (associations, trade groups, industry networks)
What We Offer
* Competitive salary
* High-visibility role with direct exposure to leadership and clear impact on company growth
* Full ownership of marketing strategy and execution in a key European market
* Rapid advancement potential in a high-growth, global company
* Collaborative culture that is invested in your success and development
* Opportunity to shape Tumodo's brand and market position in Germany
At Tumodo, diversity, inclusion, and open collaboration are at our core. We believe that a team with different backgrounds, perspectives, and experiences drives both innovation and long-term success.
As an equal-opportunity employer, we welcome applicants from all walks of life and foster a respectful, supportive work environment where everyone can thrive.
Standort
Tumodo, Lohr a. Main