Job Title: Senior Product Manager
About the Role:
* Main Responsibilities: Develop and implement comprehensive brand strategies for haematology products, ensuring alignment with the overall portfolio strategy and business objectives.
* Cross-functional Leadership: Lead and coordinate cross-functional teams to achieve brand objectives and drive product adoption.
* Market Analysis: Monitor and analyze market trends, sales performance, and competitive landscape to inform strategic decisions and optimize brand performance.
* Project Management: Provide project management leadership to ensure timely execution of brand development milestones and marketing initiatives.
* Sales Support: Collaborate with the sales director to support the selling process, including the development of sales strategies and monitoring key account performance.
* Brand Advocacy: Act as an ambassador for haematology brands, driving initiatives within the marketing department and influencing regional and international brand strategies.
* Stakeholder Engagement: Develop robust relationships with affiliate and regional staff, ensuring effective communication and collaboration to optimize product strategy.
* Budget Management: Participate in the forecasting process and contribute to the setting of annual sales targets for haematology brands.
* Content Creation: Develop and manage all marketing content, including promotional materials, digital content, and communication strategies.
* Event Management: Plan and execute marketing events, such as conferences, webinars, and workshops, to promote haematology products and engage with key stakeholders.
* Customer Relationship Management: Build and maintain strong relationships with key customers, healthcare professionals, and opinion leaders to support brand loyalty and advocacy.
* Performance Reporting: Regularly report on marketing performance metrics and KPIs to senior management, providing insights and recommendations for continuous improvement.
* Regulatory Compliance: Ensure all marketing activities and materials comply with regulatory requirements and company policies.
Requirements:
* Pharmaceutical Sales Experience: Proven experience in a hospital environment, demonstrating the ability to make a significant impact.
* Project Skills: Strong project management abilities, driving successful outcomes.
* Marketing Expertise: At least 5 years in pharmaceutical marketing, including multi-channel strategies, leading innovative campaigns.
* Specialized Knowledge: Preferably experience in oncology, haematology, or orphan drugs.
* Problem Solving: Excellent problem-solving and decision-making skills, addressing business challenges and seizing opportunities.
* Communication: Excellent verbal and written communication skills for effective interaction with healthcare professionals and colleagues.
* Skills: Excellent written and spoken English and fluency in German as well as IT skills (MS Word, Excel and PowerPoint) are a must.
What We Offer:
We aim for a high-performance culture and seek applicants who demonstrate the following values: Growth Mindset, Accountability, Ambitious Goals, Prioritization, and Constructive Challenge. The successful candidate will also be eligible to participate in various benefits offerings, including medical, dental and vision insurance, retirement savings plan, and flexible paid vacation.