Role Purpose
Own the operations and growth of a portfolio of franchised restaurants within an assigned territory. Act as a business partner to franchisees to drive performance and profitability, ensure adherence to brand standards and operational requirements, and communicate expected performance levels against company KPIs.
Key Responsibilities
1) Drive Performance (≈60%)
* Serve as a business consultant to franchisees across operations, finances, and execution; run regular assessments to uncover growth opportunities.
* Review operating reports and audits, analyze sales and cost data, and agree clear action plans with franchisees.
* Set goals by site/territory aligned to KPIs to grow profitable sales, traffic, and average check; drive accountability for results.
* Provide guidance on operations and food safety during regular visits; record compliance, note improvements, and recommend enhancements after each visit.
2) Build Relationships & Engagement (≈20%)
* Coach, counsel, influence, and motivate franchisees and their teams to improve employee engagement and guest experience (traffic, repeat visits, lower turnover).
* Communicate through multiple formats (in-person, virtual, 1:1s, portfolio/territory meetings, training sessions, email) to ensure effective rollout of new products, programs, technology, process improvements, marketing initiatives, and facility upgrades.
3) Development & Projects (≈20%)
* Support new openings, transfers of ownership, and remodels; confirm readiness before opening and coordinate required reviews.
* Provide input on consolidation/expansion opportunities and assess existing owners’ ability to expand; guide additional training during and after ownership transitions.
* Stay current with industry trends by attending relevant events and conferences.
Skills & Competencies
* Results focus & ownership: sets ambitious goals, executes with rigor, manages multiple priorities, follows through.
* Analytical thinking & financial acumen: reads P&Ls, interprets operational/financial data, identifies root causes, exercises sound judgment, strong attention to detail.
* Influence & communication: clear written and verbal communication for varied audiences; effective coaching; able to secure buy-in.
* Relationship building & teamwork: productive partnerships with franchisees and internal teams; hands-on approach on site.
* Adaptability & independence: effective in a dynamic environment; self-reliant and dependable.
* Industry knowledge: familiarity with franchise regulations and compliance.
* Tools: proficiency with Microsoft Office (including advanced spreadsheets), franchise CRM software, and learning platforms.
* Learning mindset: completes assigned training and understands program benefits to effectively influence franchisees.
Experience: 5+ years in franchise management with a track record of driving growth and profitability; 3+ years in multi-site restaurant/retail preferred. Supervisory experience is a plus.