Your Role We’re looking for a data-driven, hands-on generalist to lead our marketing initiatives and help us scale to the next 100 million users. This isn’t your typical "Head of" role. You’ll work as a high-impact individual contributor embedded in a fast-moving task force of designers, paid media experts, and creators — identifying, testing, and executing the next growth bets. In this role, you will: Identify and prioritize the most promising acquisition and brand growth levers — based on data, market trends Build and scale user acquisition strategies across all marketing areas such as SEO, influencers, content, brand activations, partnerships, and more Drive deep analysis of our acquisition funnels, user behavior, and LTV:CAC dynamics to spot opportunities and optimize ROI Lead the evolution of StudySmarter into a truly global B2C lovebrand A highly creative eye for trends, design, and engagement mechanics Project management skills to drive cross-functional initiatives from 0 to 1 Work across both web and mobile environments, coordinating with product and design teams Write copy, build landing pages, launch experiments, and analyze results end-to-end What you need to succeed You’re a well-rounded marketer with strong analytical skills and sharp creative instincts. You care about results, move fast, and thrive when given ownership and autonomy. You have: 3–6 years of experience in B2C growth marketing (mobile web), ideally in fast-growing tech or consumer brands A track record of acquiring large volumes of users (millions) through a mix of performance, organic, and community-led channels Experience with social media and community building — from strategy to content to growth Strong understanding of UA metrics, funnel analytics, and LTV/CAC economics Executional knowledge of SEO/AIO, influencer/creator campaigns, affiliate/partnerships content strategy, and copywriting, growth hacking A deep interest in brand and design — you know what good looks like and how to do it again Project management skills to own complex, multi-channel initiatives from idea to execution Why StudySmarter? Work directly with the founders on some of the most strategic, high-impact topics Total ownership and speed — we enable you to get things done A truly flexible, fun, trust-based culture with the smartest minds to work with Millions of active users, real data, and a product that genuinely helps people Your work will be seen, measured, and celebrated — and you'll directly shape the future of one of Europe's top edtech companies Be part of a purpose-driven company that values creativity, ownership, and velocity About us At StudySmarter, we are building the world's leading education platform, making learning easier and more accessible for millions of students worldwide. As a fast-growing EdTech company, we’ve been named one of LinkedIn’s Top Startups 2024, App of the Day by Apple, and won several worldwide awards. As a company, we are pioneering with AI in Education and always work at the forefront of innovation.