Head of Product Marketing and Business Development Advertisement (Ads)
Join to apply for the Head of Product Marketing and Business Development Advertisement (Ads) role at Zattoo
Head of Product Marketing and Business Development Advertisement (Ads)
3 days ago Be among the first 25 applicants
Join to apply for the Head of Product Marketing and Business Development Advertisement (Ads) role at Zattoo
The ideal blend of stability and flexibility. A genuinely human employer that cares for people and the planet. True autonomy to shape what comes next, for us and you. This is the perfect platform to take your career where you want.
Back in 2005, we pioneered Europe’s first TV streaming service. Today, we’re the world’s first certified climate neutral TV streaming provider. 3 million users across three countries. Over 230 colleagues of 47 nationalities. We’re the grown-up start-up, helping to shape a better future since day one. That hasn’t changed, even if the world has. We’re friendly, international, inclusive – and our people say we’re reliable and transparent, too. It’s why they trust us and believe in what we do.
YOUR FUTURE, ON DEMAND
The ideal blend of stability and flexibility. A genuinely human employer that cares for people and the planet. True autonomy to shape what comes next, for us and you. This is the perfect platform to take your career where you want.
Back in 2005, we pioneered Europe’s first TV streaming service. Today, we’re the world’s first certified climate neutral TV streaming provider. 3 million users across three countries. Over 230 colleagues of 47 nationalities. We’re the grown-up start-up, helping to shape a better future since day one. That hasn’t changed, even if the world has. We’re friendly, international, inclusive – and our people say we’re reliable and transparent, too. It’s why they trust us and believe in what we do.
WHAT YOU'LL DO
Product Marketing Advertisement (Ads)
* Contribute to the development and implementation of effective go-to-market strategies for new and existing advertisement products in close coordination with Sales, Product Management, and Partner Management
* Evaluate advertisement-related products in the market, including development, calculation, and continuous monitoring of business cases
* Conduct and manage market and competitive analyses to derive recommendations for action and continuously optimize the advertisement-focused product marketing strategy
* Identify relevant market trends and customer needs as the basis for new advertisement product ideas or advertisement-based business models
Business Development Advertisement (Ads)
* Identify and evaluate new advertisement business areas, partnerships, and markets in strategic alignment with Sales and Executive Management
* Contribute to the development of new advertisement sales channels and monetization strategies
* Build and maintain strategic advertisement partnerships, including negotiation of cooperation and licensing agreements in collaboration with Partner Management
* Ensure smooth integration of external advertisement partners (3rd party inventories) and collaborate closely with the Ad Operations team
* Conceptualize and develop compelling pitch and media concepts for integrating CTV into overarching media plans (for direct clients and agencies), also based on media data and target group analyses using tools such as YouGov, Nielsen, Statista, etc.
Leadership & Management
* Report directly to the Chief Sales Officer and collaborate closely across departments (Sales, Product, Partnerships, Operations)
* Build and continuously grow a high-performing advertisement-focused team for product marketing and business development aligned with increasing advertisement revenue relevance
WHAT YOU'LL BRING
* Completed university degree in Business Administration, Industrial Engineering, or a comparable field with a focus on Marketing, Management, or Digital Media
* At least 10 years of relevant professional experience in product management, product strategy, (digital) marketing, and media planning – ideally with a strong focus on media or advertisement technology
* Proven experience in developing data-driven advertisement marketing and business strategies as well as analytical market evaluations
* Deep understanding of economic interdependencies and their relevance for advertisement product, marketing, and sales strategies, particularly in the DACH region and other European markets
* Experience in consulting and communication with professionals and executives up to C-level; confident demeanor and strong consulting skills
* Solid leadership experience in managing interdisciplinary teams and complex projects
* Strong stakeholder management at top-management level with the ability to align cross-functional interests and develop sustainable solutions
* High self-motivation, strategic mindset, and structured, solution-oriented working style
* Fluency in written and spoken German and English
WHY ZATTOO?
At Zattoo, you’re always on firm ground with real freedom to explore. You’ll have the support and opportunity you need to go far, while you’re helping us create a sustainable and entertainment-filled future for all.
WHAT WE OFFER YOU
* Reward: strong market competitive salary
* Recharge: 30 days vacation plus public holidays
* Regulate:trust based flexible working hours and the option for remote work worldwide for up to 8 weeks per year
Plus:
* We’re sharing: Free access to the best streaming experience on the market
* We're developing: Your own development budget, German classes and Zattoo all-company hack days
* We’re inclusive: ‘Zattooies’ are a fun, engaged, and diverse team made up of 47 nationalities
* We’re healthy: Health checks, team sports, organic fruit, vegan options and more!
* We’re responsible: We are carbon neutral, an active employee Green team, discounted BVG tickets and free bike rentals
* We’re sociable: A calendar of events with fireside chats, lunches, in-house bar, BBQ’s, monthly socials, summer party and an annual off-site event
Zattoo enables our users to view indiscriminately and we reflect that in our team too. Regardless of race, gender, sexual orientation, religion, national origin, age, disability or any other characteristic protected by law we encourage everyone to apply and will give everyone equal consideration. We are an equal opportunities employer, join us and help build a diverse team dedicated to the future of TV.
Seniority level
* Seniority level
Executive
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
IT Services and IT Consulting
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