Social Digital Media Manager
We are Coty, a world‑leading cosmetics company. We are the global market leader in fragrances and number 3 in decorative cosmetics. We believe in beauty with a progressive vision and in brands that inspire our consumers – wherever they are in the world.
Colleagues from HUGO BOSS, CALVIN KLEIN, GUCCI, BURBERRY, CHLOÉ, and many more are looking forward to welcoming you!
Work smart – Up to 50% home working, trust‑based working hours and flexible working arrangements
Team – A positive working atmosphere and culture shaped by diversity, collaboration and enjoyment
International environment – Working in an international corporate setting with flat hierarchies and exciting projects
Workplace – A modern working environment
Parking & transport links – Free on‑site parking, a central location and excellent public transport connections
As Senior Digital Media Manager you work closely with Brand and agency teams to ensure that COTY's Digital Media efforts are fully optimized by analyzing performance and presenting strategic insights and recommendations for improvement. Define the strategic and technical campaign framework by aligning communication objectives with full-funnel KPIs, audience architecture, and data-driven targeting.
Translate brand and communication objectives into granular media KPIs and audience strategies, leveraging 1st, 2nd, and 3rd party data (CRM, web analytics, data clean rooms)
floodlight, pixels), and readiness of AdTech/MarTech stack (programmatic, DMP/CDP, DCO)
Execute and optimize campaigns through continuous in-flight performance management across channels, audiences, and creatives.
Monitor and optimize campaign delivery across key levers (creative, frequency, placements, audience cohorts) using real-time dashboards and platform signals (e.g., Apply advanced optimization techniques including bid strategies, A/B and multivariate testing, attribution inputs, and brand safety/compliance tools, ensuring efficient budget allocation and KPI delivery
Conduct deep-dive performance analysis (incrementality, attribution, cohort analysis) to identify key drivers of campaign effectiveness and media efficiency
Translate insights into actionable recommendations, informing future media planning, test-and-learn agendas, and continuous optimization of audience, channel, and creative strategies
Bachelor’s or Master’s degree in Marketing, Media, Digital Communication, or a related field, with 6+ years of experience in digital media (agency, digital, or FMCG environment)
Proven track record of driving campaign performance through strong analytical capabilities, KPI frameworks, and data-driven decision-making
Hands-on experience with key digital media platforms and AdTech/MarTech ecosystems (e.g., Google Marketing Platform, Google Ads, Analytics, verification and measurement tools)
Deep expertise in programmatic buying, audience segmentation, A/B testing, DCO, and attribution models across the full marketing funnel
Solid understanding of integrated media ecosystems, including Retail Media, Social Media, and Content Marketing
Very good German and English skills, written and spoken
Coty is one of the world’s largest cosmetics companies and manages a prestigious portfolio of brands in fragrances, decorative cosmetics, as well as skin and body care. Coty is the global leader in fragrances and ranks number 3 in decorative cosmetics, with products sold in more than 150 countries worldwide.