With an annual output of over 7 million hectoliters, the Krombacher Group is one of the largest beverage producer in Germany. More than 1,000 employees work in the group with great enthusiasm and commitment. In addition to the flagship Krombacher Pils, there is a successful family of beer products under the Krombacher brand, which is continuously enriched by further innovations.
The entire business outside Germany and Austria is managed at Krombacher International GmbH. The main tasks are to open up and develop markets and to communicate with customers and consumers around the world.
We are looking for a Sales and Marketing Trainee with a training and qualification period of 24 months. The intended share will be 70 % sales, 20 % marketing and 10 % project work.
Job Description
* Field Sales Support. You support field sales operations across diverse on-trade and off-trade channels, including customer visits and coordination with distributors and wholesalers in the beer and beverage industry.
* Sales Execution & Activation. You help execute sales initiatives such as listings, distribution, visibility, pricing, promotions and volume-driving activities.
* Performance Monitoring & Data Management. You are responsible for monitoring sales performance, distribution, and stock availability as well as maintaining customer and outlet data in CRM or sales systems.
* Brand Activation & Trade Marketing Support. You assist in planning and executing brand activation campaigns including promotions, POS materials, in-store execution, tastings, events, and festivals as well as social media content.
* Market Analysis & Campaign Tracking. You provide market and competitor insights (such as pricing, packaging, promotions, innovations) and track campaign performance and consumer engagement.
* Cross-Functional Coordination & Planning. You collaborate with logistics, supply chain, finance and production, support in forecasting and promotional planning, reporting, and compliance with local alcohol regulations and responsible drinking guidelines.
* Projekt Work. You are taking CRM co-ownership and support data mining and enrichment to build new market and customer pipelines. Additionally, you conduct acquisition activities.
Qualifications
* Bachelor’s degree (completed or in progress) in Business Administration, Marketing, Sales, Economics, International Business, or a related field
* First practical experience through internships, working student roles, or part-time jobs, preferably in sales, marketing, FMCG, retail, or hospitality
* Strong communication skills and customer-focused commercial mindset
* Structured, proactive, and result-oriented working style with the ability to work in a team environment
* Analytical mindset with solid numerical skills
* Highly motivated, hands-on & entrepreneurial mindset with a strong willingness to learn and develop in sales and marketing
* Confident user of MS Office (especially Excel and PowerPoint); experience with CRM or analytics tools is a plus
* Flexibility and openness to field work, events, and customer visits
* Fluent in German and excellent command of English (lived abroad for a minimum of one year); additional languages are an advantage
Additional Information
We offer:
* An attractive monetary remuneration package
* Varied, challenging tasks with a particularly high degree of personal responsibility, ensuring a steep learning curve
* The selected candidate a position in which they will directly report to and be personally mentored by the Managing Director
* Intensive on-boarding process including the familiarization with all relevant departments and management
* A future-proof perspective in an owner-managed family business
* Cooperation in a large collegial network in which everyone "pitches in" and pursues a common goal
* Transparent corporate communication via our own employee app
Take a look behind the scenes!
Instagram I LinkedIn I kununu