Job Opportunity
We are a family-owned company with over 175 years of experience in the fast-moving consumer goods industry. Our innovative approach has enabled us to strengthen our position in Europe and expand globally.
To support this development, we are seeking a Global Product Marketing Manager for our Next Generation Product department based in Luxembourg. This role offers significant exposure to various departments and provides an opportunity for growth and professional development.
As a key member of our team, you will be responsible for:
Brand Management
* Develop strategic marketing plans based on in-depth data analysis.
* Demonstrate your understanding of consumer and shopper behavior, gathering insights from key stakeholders and developing targeted strategies.
* Collaborate with external agencies to create compelling brand materials and leaflets.
* Work closely with cross-functional teams to ensure brand consistency and meet deadlines.
* Evaluate brand performance and develop new product launches.
Brand Execution
* Implement brand strategies that resonate with diverse target audiences.
* Stay up-to-date with evolving packaging requirements.
* Ensure accurate and compliant product labeling.
* Collaborate with our regulatory team to guarantee compliance.
* Maintain attention to detail to guarantee accuracy.
Trade Marketing
* Develop and implement point-of-sale (POS) materials.
* Tailor marketing materials to local needs in collaboration with international markets.
* Analyze trade marketing effectiveness and propose improvements.
* Plan and monitor A&P activities.