(Senior) Consultant Data Analyst Web Analytics (all genders)
Join to apply for the (Senior) Consultant Data Analyst Web Analytics (all genders) role at Diconium.
At Diconium, we do digital business transformation across various industries. As a team member, you will work on projects that generate value from software, data, and AI by delivering strategies and solutions that challenge conventional industry practices and drive technological progress. We prioritize people and genuine human connections, ensuring a supportive and inclusive work environment. And we give you maximum flexibility thanks to our hybrid workplace.
Responsibilities
* Proactively analyze web and app data to provide actionable insights and recommendations.
* Create dashboards and deep-dive analysis based on different data sources.
* Work with stakeholders to define key performance indicators (KPIs) and ensure accurate reporting and explanation.
* Develop a deep understanding of clients' business model, website architecture, and online marketing strategy.
* Collaborate with cross-functional teams to translate requirements, business goals, and strategies to tracking implementation and insights.
* Lead the process proactively and self-motivated and manage expectations with clients and stakeholders.
* Provide expert advice on online marketing tools and technologies.
* Advise our customers on the development of data and web/app analytics solutions.
* Manage data exports and ensure data quality for external data sources.
* Configure and manage analytics tools to create and distribute cross-platform analytics setups.
* Maintain Solution Design Documents (SDD) and tracking concepts and other relevant documentation such as user manuals.
* Design and implement scalable data layer solutions for advanced digital analytics needs.
* Demonstrate a strong service orientation and commitment to customer success.
* Engage with clients to understand their needs and deliver tailored solutions.
* Stay updated on the latest trends and advancements in web analytics and online marketing.
Qualifications
* 3+ years of experience in web analytics or a related field.
* Bachelor’s/master’s degree in computer science or equivalent qualifications.
* Extensive hands-on experience with reporting tasks, account management, and configuration of Adobe Analytics and/or Google Analytics.
* Proven experience in owning SDD and tracking concepts and implementing tracking solutions.
* Knowledge of data layer architecture, client- and server-side tagging, and consent management.
* Familiarity with Adobe Target, Adobe SDK, and headless tracking implementations.
* Strong problem‑solving skills and ability to work in cross‑functional teams.
* Willingness to develop a deep understanding of clients' website architecture, business model, and online marketing strategy.
* Experience in stakeholder management, consulting, and leading discussions.
* Fluent in English and German, both written and spoken.
Nice-to-haves
* Advanced knowledge of JavaScript and solid understanding of HTML and web protocols.
* Experience with tag management systems like Adobe Launch, Ensighten, or Google Tag Manager for tracking implementation.
* Relevant working experience with Amazon Services or Azure, proven cases of setting up dataset for Tableau/Power BI dashboards.
Benefits
* Professional & personal growth through training programs, free language courses, competence centers, and an active tech community.
* Flexible work‑life balance with hybrid work, workation, flexible hours, parental support, and sabbaticals.
* Embrace diversity & sustainability through our Sustainability Hub, diverse communities, Diversity Taskforce, and after‑work activities.
* Comprehensive benefits including public transport tickets, job bikes, health offers, supplementary insurances, a pension plan, and various discounts.
At Diconium, we value and recognize the unique perspectives and experiences of each individual. We welcome and cherish every single application equally. At the same time, we stand up against any type of discrimination and harassment based on gender, age, skin color, religion, sexual orientation, origin, disability, gender identity and other protected characteristics.
If you have any questions, feel free to reach out. Your contact person is Maren, maren.hennig@diconium.com.
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