Description
The Global Marketing Communication Specialist (GMS)is responsible fordesigning, developing, and executing integrated marketing campaigns thatleveragemultiple tactics and channels to support key marketing programs and drive businessobjectives.This role encompasses all aspects of campaign project management, including tactic mixselection, budget management, performance tracking, and reporting. TheGMScollaborates closely with the Global Marketing Program Manager to define campaign strategy and goals and works with various internal functions and external partners for campaign asset development and implementation.
Key Responsibilities
1. Translate content strategyinto digital campaign journeysdelivering against definedcampaigngoals. Orchestratetouchpointsalongintegrated marketing campaignstodeliver outstandingcustomerexperience. Optimizechannel mix to driveengagementin the defined target audience.
2. Manage the development andexecutionof campaign assetslikeeDM, landing pages, multimedia, media, web pages, key sales collateral (brochures, flyers), on time and within budget.
3. Partnerwith Global Marketing Program Managers to develop strategiesfor achievinggoals andobjectivesdefined in the campaign brief.
4. Ensure adherence to Agilent brand and design standards,maintainingconsistent messaging across programs, campaigns, and deliverables.
5. Coordinate with Agilentteamsand externalpartnersfor the development, localization, andexecutionof campaign assets.
6. Track and analyze campaign performance tooptimizecampaign outcomes.Preparemonthlycampaigndashboards tomonitorchannel and tacticeffectiveness and offer recommendations for optimization.
7. Review campaignperformancewith global and regionalMarketingProgramManagersandPMstakeholders during quarterly marketing review meetings to ensure strategic goals are met.
8. Collaborate with internal clients and stakeholders, such as Product and Segment Marketing, Global and Regional Marketing Program teams, and external partners, tofacilitatequality andtimelyproject delivery.
9. Managecampaign budgetwithrealistic estimatesanddiligentcost tracking tomeet budget goals andsupportmeaningfulROMI analysis.
Qualifications
10. 3-5 years of marketing and/or marketing strategy and communications experience
11. BA/BS or demonstrable equivalent in Marketing, Marketing Communications, and/or Business Degree
12. Cross‑disciplinary marketing communications experience, with proven capability to plan and execute integrated, multi‑channel campaigns across the tactic mix-including demand generation, digital advertising, email and lifecycle communications, social media, PR, and direct marketing
13. Proven ability to manage multiple, deadline‑driven projects in parallel, effectively navigating changing business needs and priorities whileidentifyingpragmatic andcompliantsolutions to complex challenges.
14. Demonstrated ability to work successfullyincorporateenvironment andglobal organization.Ability tobuild strong working relationships across time zones andgeographies.
15. Proven vendor management experience, with the ability to lead external partners to deliver high‑quality outputs on time and within budget. Demonstrated capability to set clear expectations, manage scope and performance, and provide concise, constructive feedback to both internal teams and external agencies to ensure consistent results
16. Demonstrated hands-on experience with a modern marketing technology stack (CRM, marketing automation/journey orchestration, CDP/audience activation, CMS/landing pages & tagging, and analytics/attribution), including integrations, testing/optimization, and privacy-compliant data practices.
17. Knowledge of graphical software and html editors (Adobe Photoshop, Dreamweaver, InDesign, Illustrator)
18. Proactive andSelf-driven attitude taking full accountability fordeliveringtheagreed outcome.
#LI-NE1
Additional Details
This job has a full time weekly schedule. It includes the option to work remotely.Our pay ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, a recruiter can share more about the specific pay range for a preferred location. Pay and benefit information by country are available at: Agilent Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.
Travel Required:
No
Shift:
Day
Duration:
No End Date
Job Function:
Marketing