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Working student (m/f/d) - crm & marketing automation

Köln
Studentenjob
FLOYT Mobility GmbH
Marketing
Inserat online seit: 14 April
Beschreibung

Role Summary Up to 20 hours per week (minimum six-month commitment) We are looking for a tech-savvy, creative, and data-driven student to join our CRM team. In this role, you won’t just be a helper — you will be an architect of our customer journeys. From the first creative spark of an email to the final data analysis of a push notification, you will be involved in the end-to-end execution of our digital marketing strategy. Your Core Responsibilities Campaign Planning & Execution End-to-End Management & Compliance: Build and manage email, push, and in-app campaigns while ensuring all assets pass legal approval. Creative & Audience Strategy: Design brand-aligned templates and define precise segments for targeted messaging. Automation & Testing: Set up lifecycle journeys and run A/B tests to optimize performance. Technical, Operations & Engagement Asset & Promotion Management: Create landing pages and manage promo codes, raffles, and giveaways. Cross-Functional Collaboration: Partner with Design, Product, and Web teams to ensure seamless execution. Analytics & Insights Reporting: Track and report key KPIs by consolidating data from different tools. Data Synthesis: Analyze campaign performance and customer behavior. Competitive Intelligence: Monitor competitor activities and industry benchmarks. Qualifications Education & Enrollment: Currently enrolled in a Bachelor’s or Master’s degree (Marketing, Business, or related). Must be registered at a German university during the employment period. Availability: Up to 20 hours per week for a minimum of six months. CRM Experience: Ideally first experience with CRM platforms such as Braze, Salesforce, or HubSpot. Analytical Skills: Understanding of lifecycle marketing, segmentation, and KPI tracking. Language & Mindset: Native-level German and fluent English with a proactive, detail-oriented mindset. Our Culture at FLOYT We make every day count. Exciting projects and growth opportunities await you. We are brave and stay curious. We learn fast, decide quickly, and see setbacks as opportunities. We act as owners. You'll have the space and trust to shape the mobility of tomorrow. Flexible Working. Hybrid model with office presence at least twice per week in Cologne. Numerous other benefits. Ready for this ride? As English is our main corporate language, please submit your CV and supporting documents in English. Submit your CV along with a brief message about why you're interested in joining us. We look forward to hearing from you!

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