Ready for a Challenge
About this role:
As a (Senior) Marketing Manager within the German marketing team, you will play a pivotal role in driving brand and partner success, reporting directly to the Marketing Lead for Germany. Your core mission will be to champion and accelerate the growth of our top Local Hero Chains in Berlin and Germany: Burgermeister, Burgervision, and Mmaah.
You will be the strategic and creative engine behind these key accounts, responsible for creating robust Growth Joint Business Plans (JBPs), and owning the end-to-end execution and performance monitoring of co-marketing campaigns. By aligning Lieferando’s brand power with the cult status of these local favorites, you will drive market share, highlight destination supply, and execute impactful activations that resonate deeply with local food lovers.
Key Ingredients to the Role:
* Strategic Joint Business Planning: Own the marketing relationship with Burgermeister, Burgervision, and Mmaah. Co-create and align on comprehensive Growth Joint Business Plans (JBPs) that drive mutual volume and brand loyalty.
* Campaign Execution & Ownership: Plan, launch, and project-manage multi-channel marketing campaigns tailored to these specific local hero chains, driving customer acquisition, engagement, and order frequency.
* Performance Monitoring & Analytics: Constantly monitor, analyze, and report on marketing performance against KPIs. Use data-driven insights to optimise ROI and uncover new growth levers for your assigned brands.
* Local Hyper-Presence: Drive impactful on-the-ground activations and hyper-local campaigns to ensure strong brand presence across all relevant physical and digital touchpoints.
* Cross-Functional Collaboration: Act as the central bridge between these key restaurant partners, local sales/account management teams, and our global HQ teams (Creative Studio, CRM, Digital, PR) to execute seamless campaigns.
What will you bring to the table?
* Language & Market Expertise: Fluent in German and English (written and spoken) is essential; deep, intimate knowledge of the German consumer landscape—strong Berlin market knowledge is a major plus.
* Proven Experience: Several years of marketing experience, ideally rooted in food delivery, quick-service restaurant (QSR) marketing, tech, or account-based partner marketing.
* Commercial & Strategic Understanding: Proven experience building collaborative growth plans or joint business plans (JBPs) with external commercial partners or corporate accounts.
* Analytical Mindset: Strong data-driven instincts with the ability to monitor campaign performance, draw clear conclusions, and pivot strategies based on hard metrics.
* Stakeholder Management: Exceptional communication skills with the confidence to manage relationships with fast-moving, high-profile restaurant founders and internal corporate stakeholders alike.
* Execution & Agility: A proactive, independent problem-solver who excels in dynamic environments, possesses strong organizational skills, and brings a positive, test-and-learn attitude.
Our Offer
Just like a well-balanced recipe: your skills and our offer are a perfect match! With us, you can expect:
* 💰 Competitive Compensation: A salary package that recognises your performance – complemented by an open feedback culture and regular performance reviews.
* 📝 Flexibility: A permanent employment contract with hybrid work options: three days per week in our Berlin-Kreuzberg office and two days working from the comfort of your home.
* 🏋️♀️ Urban Sports Club Membership: For your work-life balance and a clear head in your daily routine.
* 🍽️ Additional Perks: A monthly travel allowance of €59 and a €90 monthly Lieferando Pay credit to have delicious food delivered straight to your workspace.
* 🏠 Company Pension: A company pension scheme with a 20% employer contribution.
* 🌐 Diversity & Inclusion: A diverse and inclusive team with colleagues from over 99 nations, plus the opportunity to join our various communities and Employee Resource Groups (ERGs).
* 😎 Shared Experiences: After-work drinks, regular team events, social engagement activities, as well as our summer and/or winter parties.
Inclusion, Diversity & Belonging