Your Role
As the Head of Performance Marketing at StudySmarter, you will be responsible for scaling our global user base through data‑driven paid growth strategies. You’ll lead a talented marketing team, drive ROI across paid channels, and shape how millions of students discover and engage with StudySmarter.
In this role, you will:
* Develop and execute a performance marketing strategy across paid social, search, display, and affiliates.
* Manage and scale a multi‑million‑euro marketing budget with a focus on efficiency and growth.
* Collaborate with Product, Sales, and other teams to drive full‑funnel performance initiatives.
* Continuously analyse marketing performance and optimise campaigns for CAC, LTV, and ROI.
* Develop and improve the marketing tech stack and attribution with tools such as AppsFlyer, Google Tag Manager, etc.
* Lead, mentor, and expand a high‑performing marketing team.
* Own the marketing tech stack (AppsFlyer, Amplitude, GA4). You will ensure we have the attribution modelling required to spend millions with confidence.
* Optimise the entire conversion flow from Ad Creative to Subscription Purchase.
* Identify new channels and technologies to accelerate user acquisition and retention.
What you need to succeed
You have a strong analytical mindset, a deep understanding of digital marketing dynamics, and proven success in scaling consumer apps or digital platforms. You combine a data‑driven approach with creativity and leadership, inspiring teams to achieve ambitious growth goals.
You have:
* 5+ years of experience in Performance or Growth Marketing, ideally in B2C tech or app subscription environments.
* Proven track record in scaling paid campaigns on paid social and paid search with 7‑digit budgets per month (preferably Mobile App/Subscription).
* Deep expertise in paid channels such as Meta, Google, TikTok, and programmatic platforms.
* Strong analytical and quantitative skills, with proficiency in tools such as AppsFlyer, Amplitude, Google Analytics Suite, and more.
* Expertise in guiding a creative production team tailored to increasing ROAS in paid marketing.
* Leadership experience with cross‑functional teams.
* Excellent communication skills in English and German.
Our Tech Stack
Why StudySmarter?
* Work directly with the founders on some of the most strategic, high‑impact topics.
* Total ownership and speed – we enable you to get things done.
* A truly flexible, fun, trust‑based culture with the smartest minds to work with.
* Millions of active users, real data, and a product that genuinely helps people.
* Your work will be seen, measured, and celebrated – and you’ll directly shape the future of one of Europe’s top edtech companies.
* Be part of a purpose‑driven company that values creativity, ownership, and velocity.
How we hire:
Simple and fast: intro call, case or portfolio discussion with the team, conversation with the CMO/co‑founder, references. We aim to make decisions quickly.
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